Hybris Ecommerce Platform Review
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Hybris Review: What kind of merchant should use the hybris platform?
Hybris is an enterprise-level ecommerce software suite that offers B2C and B2B store functionality. Currently, more than 2,500 stores use the hybris (the lowercase is intentional) platform, boasting more than 20 million product SKUs and over 500,000 orders each day. Hybris has been a dominant enterprise platform mainly in the European market.
With hybris, you can choose to host your site yourself and simply use hybris software to power it, or you can opt for a hybris-hosted or cloud-based solution. Either way, you’ll have access to multiple sales channels, including B2C, B2B, mobile, and in-store access. Inventory management/content is housed centrally, and you’re able to pick and choose which products are viewable in each channel. This allows you to maximize your selling potential and display listings according to varying customer groups and segments.
While its multichannel functionality is valuable, the true power of hybris lies in its customizable approach. Each hybris deployment is carefully managed to provide exactly what the client needs, whether it be a hands-off, hosted solution or a store that can be handled in-house and on-site. This customizable nature means the platform can easily be expanded or scaled down as a customer grows and changes.
In addition to its ground-up customized options, hybris also offers a more scaled-down, out-of-the-box solution called Commerce Accelerator. Commerce Accelerator is a ready-to-use system that includes numerous templates, order management tools, and payment capabilities. I’ve read that this product takes anywhere from 3 to 4 months to implement a full-scale store.
As for pricing, hybris offers a variety of options, including pay-per-use, long-term licensing, and revenue share. Standard licenses start at $54,000/year and go up from there, depending on what modules and services you need.
Ideal for: Large-sized companies who have a significant budget and can commit to a long-term online store solution (B&M presence is ideal).
Good hybris Features
|Ecommerce Platform Comparison: Positive hybris Features||Feature Grade|
|Powerful API / integration capability (clean product framework allows for easy integration with plugin-ins for added functionality / customization)||A|
|Commerce Accelerator solution speeds up time-to-market but also sacrifices certain levels of customization||B+|
|Advanced mobile commerce setup and optimization||A|
|Elite data management tools allow you to tailor product listings to certain customer segments, centralize data in one place, and||B|
|Offers on-site and online software training||A-|
Bad hybris features
|Ecommerce Platform Comparison: Negative hybris Features||Feature Grade|
|No community forum or knowledge base for supplementary customer support, but they do have an extensive collection of opt-inable industry reports and white papers||C+|
|Lengthy implementation process (the quickest option for deployment is 3 to 4 months)||C|
|High price of entry ($50,000+) but they do offer various options for pricing structures||C-|
It’s frustrating to see that hybris doesn’t release granular feature-information (reporting capabilities, advanced marketing capabilities, etc.), but here’s a rough overview of their product.
Notable hybris Websites
Hybris Review: Bottom Line
Although your hybris solution will depend on your unique, individual needs, one thing is certain: it’s not a solution for beginners or even middle-of-the-pack retailers. With licenses starting at more than $50K and a built-in multichannel functionality, this platform is best suited for large to enterprise-level retailers with sizeable budgets and numerous revenue streams.
Hybris Ecommerce Platform Comparison Grade: A
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View the master list of our ecommerce platform comparison to make the most informed choice when choosing your ecommerce platform software.
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- Volusion Review
- Yahoo! Stores Review
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- Bigcommerce Review
- Shopify Review
- Magento Go Review
- 3dcart Review
- Amazon Webstores Review
- CS-Cart Review
- Magento Community Review
- Zen Cart Review
- OpenCart Review
- osCommerce Review
- Magento Enterprise Review
- VirtueMart Review
- Nexternal Review
- Demandware Review
- IBM WebSphere Commerce Review
- X-Cart Review
- WooCommerce Review
- AmeriCommerce Review
- Ubercart Review
*Note: Grades are subjectively based on analysis and comparison to other ecommerce platforms, based on availability, significance, and functionality of the platform feature and overall value.