Hybris Ecommerce Platform Review

hybris-review-logoInterested in creating an online store or migrating your current store to a new platform? This unbiased hybris review will help you learn the fundamentals of the platform, as well as your store’s fit with its features and functionalities.

Want to know how other platforms measure up? See our full list of ecommerce platform reviews here.

Hybris Review: What kind of merchant should use the hybris platform?

Hybris is an enterprise-level ecommerce software suite that offers B2C and B2B store functionality. Currently, more than 2,500 stores use the hybris (the lowercase is intentional) platform, boasting more than 20 million product SKUs and over 500,000 orders each day. Hybris has been a dominant enterprise platform mainly in the European market.

With hybris, you can choose to host your site yourself and simply use hybris software to power it, or you can opt for a hybris-hosted or cloud-based solution. Either way, you’ll have access to multiple sales channels, including B2C, B2B, mobile, and in-store access. Inventory management/content is housed centrally, and you’re able to pick and choose which products are viewable in each channel. This allows you to maximize your selling potential and display listings according to varying customer groups and segments.

While its multichannel functionality is valuable, the true power of hybris lies in its customizable approach. Each hybris deployment is carefully managed to provide exactly what the client needs, whether it be a hands-off, hosted solution or a store that can be handled in-house and on-site. This customizable nature means the platform can easily be expanded or scaled down as a customer grows and changes.

In addition to its ground-up customized options, hybris also offers a more scaled-down, out-of-the-box solution called Commerce Accelerator. Commerce Accelerator is a ready-to-use system that includes numerous templates, order management tools, and payment capabilities. I’ve read that this product takes anywhere from 3 to 4 months to implement a full-scale store.

As for pricing, hybris offers a variety of options, including pay-per-use, long-term licensing, and revenue share. Standard licenses start at $54,000/year and go up from there, depending on what modules and services you need.

Ideal for: Large-sized companies who have a significant budget and can commit to a long-term online store solution (B&M presence is ideal).

Good hybris Features

Ecommerce Platform Comparison: Positive hybris FeaturesFeature Grade
Powerful API / integration capability (clean product framework allows for easy integration with plugin-ins for added functionality / customization)A
Commerce Accelerator solution speeds up time-to-market but also sacrifices certain levels of customizationB+
Advanced mobile commerce setup and optimizationA
Elite data management tools allow you to tailor product listings to certain customer segments, centralize data in one place, and B
Offers on-site and online software trainingA-

Bad hybris features

Ecommerce Platform Comparison: Negative hybris FeaturesFeature Grade
No community forum or knowledge base for supplementary customer support, but they do have an extensive collection of opt-inable industry reports and white papersC+
Lengthy implementation process (the quickest option for deployment is 3 to 4 months)C
High price of entry ($50,000+) but they do offer various options for pricing structuresC-

It’s frustrating to see that hybris doesn’t release granular feature-information (reporting capabilities, advanced marketing capabilities, etc.), but here’s a rough overview of their product.

Notable hybris Websites

Land’s End

MaxMara

RadioShack

Hybris Review: Bottom Line

Although your hybris solution will depend on your unique, individual needs, one thing is certain: it’s not a solution for beginners or even middle-of-the-pack retailers. With licenses starting at more than $50K and a built-in multichannel functionality, this platform is best suited for large to enterprise-level retailers with sizeable budgets and numerous revenue streams.

B&M + ecommerce brands will benefit the most from hybris, though it may be the better route to go with a cheaper, similarly functional solution like Demandware or IBM Websphere.

Hybris Ecommerce Platform Comparison Grade: A

How do you think this shopping cart stacks up against the rest? Have your voice be heard and your opinion known! Email jon@cpcstrategy.com and request to have your experience be part of this hybris Review.

View the master list of our ecommerce platform comparison to make the most informed choice when choosing your ecommerce platform software.

 
*Note: Grades are subjectively based on analysis and comparison to other ecommerce platforms, based on availability, significance, and functionality of the platform feature and overall value.

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About the AuthorJon Gregoire is the Director of Demand Generation at CPC Strategy. Jon heads up email marketing, content strategy, co-marketing, and revenue cycle efficiency. A UC San Diego grad, Jon is a Chicago native and full-time San Diego tourist. He enjoys Bear Grylls-like backpacking trips, archery, weekend getaways in Southern California, watching his beloved Chicago Bears, and bidaily coffee consumption. Want to pitch a story? Reach out directly at jon(at)cpcstrategy.com. See all posts by this author here.