It appears that Google has started to advertise Play books on their own Google Shopping program.

It’s not surprising to see that Google’s afforded the top couple spots for a lot of these Shopping SERPs.

Observe:

google-seller-plants-book

& this 2nd place listing that isn’t nearly as relevant as the other 2:

google-pla-da-vinci-code

& this other listing which nabs the top 2 spots for Google for 2 rather irrelevant results:

google-seller-dummies

Clicking on the listing brings you to a Google Play product page: 

google-play-product-page

…And what about those Google seller reviews you ask? These ratings seem to be reviewing Google as a search engine, not as a retailer. 

google-play-seller-reviews

Who knows, the world could be ending. One thing is for sure: If Google continues to build out their book PLAs and expands into other product categories, the technological giant will start to look a lot like its ecommerce competitor, Amazon.

And Google continues its obvious creep towards a marketplace-like program…

   

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About the AuthorJon Gregoire is the Director of Demand Generation at CPC Strategy. Jon heads up email marketing, content strategy, co-marketing, and revenue cycle efficiency. A UC San Diego grad, Jon is a Chicago native and full-time San Diego tourist. He enjoys Bear Grylls-like backpacking trips, archery, weekend getaways in Southern California, watching his beloved Chicago Bears, and bidaily coffee consumption. Want to pitch a story? Reach out directly at jon(at)cpcstrategy.com. See all posts by this author here.

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