Nexternal Review

Nexternal Ecommerce Platform Review

Interested in creating an online store or migrating your current store to a new platform? This unbiased Nexternal review will help you learn the fundamentals of the platform as well as your store’s fit with its features and functionalities.

Want to know how other platforms measure up? See our full list of ecommerce platform reviews here.

Nexternal Review: What kind of merchant should use the Nexternal platform?

Nexternal is a cloud-based ecommerce platform that was launched in 2000. The platform serves a variety of companies across the apparel, automotive, non-profit and food/beverage industries and boasts several big-name clients, including Korbel, USA Today, Hershey, Taser, Mystic Tan, and Magnolia Bakery. All Nexternal stores are maintained on the company’s corporate server and require no outside hosting package, security precautions, or SSL add-ons.

For pricing, you’re looking at a $1000 initial setup fee. After that, monthly pricing is dependent on your monthly online sales. They also offer a 15-day free trial. Very high volume merchants can also consider the Nexternal Unlimited package, which costs $5000/month for any number of  monthly sales. Check out this table for an overview:

Check out Nexternal’s pricing page here.

A big plus of Nexternal is its customer service model. When a client first signs up for the platform, they’re assigned a personal Nexternal representative right away. This rep will be their go-to person for any questions, concerns, or support requests they have throughout the entire life of their account. They’ll assist with setting up and designing the store, recommending marketing efforts, and providing technical support when needed. Unlike most ecommerce platforms that use ticketing systems for customer service, Nexternal’s process guarantees more personalized, customized support, and care.

For an extensive overview of the Nexternal platform, check out this webinar (no opt-in necessary).

Based off its pricing structure, I’d recommend Nexternal to larger online retail businesses doing greater than $6 million in annual sales. At the end of the day, Nexternal is an enterprise-level solution.

Ideal for: Depends on annual sales, but medium to large online retail businesses doing greater than $6 mil. annually will see the most value

Nexternal Review: Positive Nexternal Features 
Ecommerce Platform Comparison: Good Nexternal FeaturesFeature Grade
Great customer support - clients each get their own personal AM, which is uncommon for hosted platforms (which typically have a cumbersome ticketing system)A
One-click mobile friendly storefront - mobile-friendly version of their site that is optimized for all Android- and iOS-based devices; optimizes category and product pages for better mobile viewing and revamps the entire checkout process to make on-the-go purchasing easierB+
Includes hosting, SSL certificate, and PCI compliance "out-of-the-box"B
No product/SKU count limitations, unlimited bandwidth, unlimited data storageA
Built-in marketing and CRM tools (ex. promotions, ecoupons, etc.)B
Cloud-based, so entire platform and order management system can be accessed from anywhere you have web access; also mitigates risk of lost dataA-
Very strong SEO; a big differentiating factor being the ability to associate an authorship meta tag to product and category pages (see example here)A
Ability to capture both B2C and B2B ordersB+
Easy shopping feed integration - allows you to sell your products through comparison shopping engines like Google Shopping, Amazon, Shopzilla, Nextag, and PricegrabberB

Nexternal Review: Negative Nexternal Features 
Ecommerce Platform Comparison: Bad Nexternal FeaturesFeature Grade
Generally expensive for an ecommerce solution - pricing is variable; functions the same way as transaction feesC-
Some customer dissent on integration with 3rd party services like Salesforce (some Salesforce integration reviews here)C-
Can't sell downloadable and "soft" products without integration with a 3rd party vendorC-

You can view all of Nexternal’s features here.

Notable Nexternal Sites:


Simple Truths

Magnolia Bakery

Nexternal Review: Bottom Line

With Nexternal’s personalized customer service model and all-inclusive functionalities, the platform is a good choice for larger retailers who will actually get the most out of Nexternal’s powerful software. I recommend taking a look at their pricing structure, comparing it to your monthly and annual online sales numbers, and determining if the solution is scalable for your business.

Despite being overshadowed by similarly-priced and more-recognized solutions like Amazon Webstores or Yahoo Stores, Nexternal is a viable, dark-horse option for large online stores.

Nexternal Ecommerce Platform Comparison Grade: B

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View the master list of our ecommerce platform comparison to make the most informed choice when choosing your ecommerce platform software.


*Note: Grades are subjectively based on analysis and comparison to other ecommerce platforms, based on availability, significance, and functionality of the platform feature and overall value.

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