OpenCart Shopping Cart Review
Check out the master document of our ecommerce platform comparison of 14+ solutions here.
OpenCart Review: What Kind of Merchant Should Use the OpenCart Shopping Cart Software?
OpenCart is a FREE open-source shopping cart. Like Zen Cart, OpenCart is based on PHP/MySQL code and was developed to to be an affordable, user-friendly, and potent piece of ecommerce software. OpenCart is definitely not as dated as Zen Cart, but the two are very comparable. To compare the two, OpenCart provides an overall more intuitive and well-designed user-interface as well as a higher selection of extensions while Zen Cart adds a bit more built-in functionality.
Straight “out-of-the-box,” OpenCart is very basic in terms of functionality and doesn’t touch the sophistication of Magento’s open-source shopping cart. Like with all open-source software, the potential for your store only rises with how skilled your web development resources are so these will be very necessary when customizing an OpenCart site and installing extensions.
OpenCart is a great solution for ecommerce business owners who are just starting out because all the base needs are covered and there’s not all these (sometimes unnecessary) bells and whistles that can become overwhelming. The biggest costs for owning an OpenCart site will be web programming resources and extensions for added functionality.
Ideal for: Small to medium-sized ecommerce stores
OpenCart Review: Good OpenCart Features
Ecommerce Platform Comparison: OpenCart Feature Grade Supports unlimited products / product categories A Solid SEO capability (good review here) B Neat and navigable admin interface B+ Built-in customer-friendly options: guest checkout, product reviews/ratings, discount coupons, 23 payment gateways accepted (but no one-page checkout - can be purchased, however) B- Easy launch - store can be implemented very shortly after download B Over 2200 themes (free and paid) B+ Developed, active community forum A
OpenCart Review: Bad OpenCart Features
Ecommerce Platform Comparison: OpenCart Feature Grade Basic functionality - will need to purchase extensions (which are generally affordable) C+ Poor transitions from updates (many customizations can become error-prone) C Very basic reporting for default (amount of sales, products viewed, products purchased) C+ No hosting - recommended hosting here C+ Minimal support for use of purchased extensions or OpenCart-provided troubleshooting (pretty bad review here) C Many complaints about the OpenCart development team (tends to dissuade experienced developers looking for support)* D
You can view many of OpenCart’s features here.
*This is definitely a recurring theme. Here are a few quotes from different EcommerceSpot customer reviews about the OpenCart team:
- “Unfortunately, bad attitude of the main developer and his forum moderators keeps serious developers away from using OC. On a daily basis, negative posts about OC or their business partners are being removed.“
- “To top it all off, the forum moderator is one of the rudest people on the planet. This is not the type of support people should be receiving: ‘Can’t you people read,’ ‘I’ve said it 50 times and I’m done saying it.’ Keep in mind that his fix fails to resolve the issue.“
- “Try putting any piece of constructive negative comments on it (like your extension is not working and here’s why) and see what happens, it disappears, but not before the developer makes it appear that it is you that is the problem.“
- And the real clincher is this amusing comment thread on another OpenCart review.
BUT, regardless of the online antics of the OpenCart team, it should NOT detract from the high capability and ease-of-use of the shopping cart.
OpenCart Review: Submit Your Product Data Feed from OpenCart to Google Shopping
There are 100+ product feed extensions in the OpenCart extension store. I’ve found that the Google Base ($10) and the Google Product Feed ($22.50) extensions are most popular for Google PLAs. Their comments are also pretty built-out with troubleshoots. If you have feedback on the use of these extensions, I’d love your feedback.
Overall, OpenCart has been around and popular long enough where there are enough purchasable resources out there that should make feed creation and export pretty straightforward.
OpenCart Review: Notable OpenCart Examples
OpenCart Review: Our OpenCart Bottom Line
Despite being around for about 4 years now, OpenCart is still an immature solution (in comparison to other open-source software on the market) in terms of its out-of-the-box robustness, and this is where purchasing a wide host of extensions plays a role. A small to smaller medium-sized retailer will have no problem using the OpenCart shopping cart because it includes most base ecommerce functions, yet a quickly growing medium to enterprise-sized ecommerce business may want to consider comparable, more complete open-source solutions like PrestaShop or Magento.
It’s become clear that OpenCart users have very polar experiences with the cart, where many customer testimonials either rave about or smash the ecommerce software. Nevertheless, with sound and capable web development resources as well as a clear vision for the store, an ecommerce business owner can have a very functional and sleek store on their hands using the OpenCart software.
OpenCart Ecommerce Platform Comparison Grade: B-
How do you think this shopping cart stacks up against the rest? Have your voice be heard and your opinion known!
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View the master list of our ecommerce platform comparison to make the most informed choice when choosing your ecommerce platform software.
- Miva Merchant Review
- PrestaShop Review
- Yahoo! Stores Review
- Volusion Review
- Big Cartel Review
- Bigcommerce Review
- Shopify Review
- Magento Go Review
- 3dcart Review
- Amazon Webstores Review
- CS-Cart Review
- Magento Community Review
- Zen Cart Review
- osCommerce Review
- Magento Enterprise Review
- VirtueMart Review
- Nexternal Review
- Demandware Review
- IBM WebSphere Commerce
- Hybris Review
- X-Cart Review
- WooCommerce Review
- AmeriCommerce Review
- Ubercart Review
*Note: Grades are subjectively based on analysis and comparison to other ecommerce platforms, based on availability, significance, and functionality of the platform feature and overall value.