Remarketing is great for business owners because it targets qualified traffic. Targeting shoppers who have already visited your site sees much higher conversion rates and ROI’s than more conventional marketing tactics.

So where should you go for your remarketing service? If you include the newly introduced Google Dynamic Remarketing solution, you have 9 major remarketing services on the market. Let’s take a quick look at each.

Remarketing Services

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The Newest Service: Google Dynamic Remarketing

Google’s Dynamic Remarketing service is unique for retailers because it integrates seamlessly with the Google advertising programs that many retailers already use: Google Adwords and Google Product Listing Ads.

Google Dynamic Remarketing is a solid solution for 2 reasons:

  • Google pulls product information from your data feed based on items which sell well or what shoppers have viewed recently. This info makes it easy for merchants to create targeted ads.
  • Customizing remarketing ads is easy using Google’s templates.

Want help getting started with Google remarketing? Check out this walkthrough.

Want to Learn More About Google Dynamic Remarketing?

Check out the Google Dynamic Remarketing Guide Book! 

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About the AuthorJon Gregoire is the Director of Demand Generation at CPC Strategy. Jon heads up email marketing, content strategy, co-marketing, and revenue cycle efficiency. A UC San Diego grad, Jon is a Chicago native and full-time San Diego tourist. He enjoys Bear Grylls-like backpacking trips, archery, weekend getaways in Southern California, watching his beloved Chicago Bears, and bidaily coffee consumption. Want to pitch a story? Reach out directly at jon(at) See all posts by this author here.