Yahoo! Stores Review

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If you’re interested in creating or transferring your online store, this unbiased Yahoo! Stores review will help you learn the fundamentals as well as your fit with the ecommerce platform.

In addition to this review of Yahoo! Stores, we’ll be reviewing about 15 other top ecommerce platforms. You can check out the master document of our ecommerce platform comparison here.

Yahoo! Stores Review: What Kind of Merchant Should Use the Yahoo! Stores Platform?

Yahoo! Stores is quietly one of the premier ecommerce platforms out there, and it hosts more of the top 500 internet retailers than any other platform.  It’s also the only platform whose plans reflect a retailer’s expected monthly sales rather than the number of products or storage space.  All 3 of Yahoo! Stores’ pricing plans feature unlimited storage space and a max of 50,000 SKUs, ranging from $39.95/month to $299.95/month.

When comparing ecommerce platforms, it’s clear that Yahoo! Stores is ideal for medium to large size businesses, but its Starter Plan is an inexpensive but very comprehensive solution for a small merchant.

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Yahoo! Stores Review: Good Yahoo! Stores Features 
Ecommerce Platform Comparison: Yahoo! StoresFeature Grade
Design Templates (Over 380 design templates – close to the most for any ecommerce platform)A
Longevity (Longest running ecommerce platform – a lot of experience and knowledge support)A
Customer Support (24 hour phone and email supportA-
Order Management (elite and robust order management system)A-
Yahoo! Web Analytics IntegrationB+

Yahoo! Stores Review: Bad Yahoo! Stores Features 
Ecommerce Platform Comparison: Yahoo! StoresFeature Grade
Pricing (The major difference between the plans is the transaction fee rate; the premium plan is on the high end)B-
No Mobile IntegrationC-
Strict Adherence To RTML Format (Not common and not as easy to work with as HTML or Java but is more customizable)C-
Only Basic Marketing Tools (No daily deals, loyalty programs, or product comparisons)C-
Transaction Fees (1.5%, 1%, and 0.75% for their 3 plans, respectively)F
Features (Lacks the sophisticated features of some newer platforms)D
No free trialD-

You can view all of Yahoo! Stores’ features here.

Yahoo! Stores Review: Submit Your Product Data Feed from Yahoo! Stores to Google Shopping

Surprisingly, there aren’t many good resources out there on how to efficiently integrate your Yahoo! Stores products with Google Shopping.  At CPC Strategy, we use Aten Software.  It’s pretty cheap and easy to set up.

Yahoo! Stores Review: Notable Yahoo! Stores Examples

Organize.com (Home & Garden)

Titanium Jewelry (Jewelry)

Yahoo! Stores Review: Our Yahoo! Stores Review Bottom Line

Yahoo! Stores offers the fundamentals and essentials to launching an effective ecommerce site. The platform is feature rich but lacks the innovation and optimizations of other platforms like Magento, Volusion, or Bigcommerce.

Yahoo! Stores will provide a very typical and complete experience for a retailer.

Yahoo! Stores Ecommerce Platform Comparison Grade: B

How do you think this shopping cart stacks up against the rest? Have your voice be heard and your opinion known! Email jon@cpcstrategy.com and request to have your experience be part of this Yahoo! Stores Review.

View the master list of our ecommerce platform comparison to make the most informed choice when choosing your ecommerce platform software.

 
*Note: Grades are subjectively based on analysis and comparison to other ecommerce platforms, based on availability, significance, and functionality of the platform feature and overall value.

 

Best Practices For Migrating Online Ecommerce Stores

Learn How to Make Your Online Store Transition Smooth As Possible

 

About the AuthorJon Gregoire is the Director of Demand Generation at CPC Strategy. Jon heads up email marketing, content strategy, co-marketing, and revenue cycle efficiency. A UC San Diego grad, Jon is a Chicago native and full-time San Diego tourist. He enjoys Bear Grylls-like backpacking trips, archery, weekend getaways in Southern California, watching his beloved Chicago Bears, and bidaily coffee consumption. Want to pitch a story? Reach out directly at jon(at)cpcstrategy.com. See all posts by this author here.