Shopify Platform Review

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If you’re interested in creating or transferring your online store, this unbiased Shopify review will help you learn the fundamentals as well as your fit with the ecommerce platform.*

Not sure if Shopify is right for you? Check out our reviews for other top platforms: ecommerce platform comparison here.

Shopify Review: What kind of Merchant Should Use the Shopify Platform?

Founded in 2004, Shopify is the leader in the wave of progressive, modernized ecommerce software for business owners. It currently powers over 70,000 ecommerce stores.  Although it’s a favorite for a large range of business sizes, Shopify is best suited for smaller retail businesses because of its simplicity and ease of use. However, that’s not to say that Shopify, especially its Enterprise solution, isn’t a popular choice for huge businesses like Gatorade and Tesla Motors.

For retailers looking to create a complex and highly sophisticated online store, there exists better options (like Magento Community). The hosted ecommerce platform is a favorite for many design-oriented business owners, and its aesthetics along with its user-friendliness are its strongsuits. 

Shopify PlanSKUsPrice (Month)Storage
Professional2500 or Less$59.00 + 1% Transaction fee5 GB
UnlimitedNo Limit$179No Limit

Check out which of the 4 Shopify pricing plans works best for you.

These rates are typically slightly less expensive than big names like Volusion or Bigcommerce.

When comparing ecommerce platforms, it’s clear that Shopify is ideal for small to medium sized businesses in terms of ease of use, yet it also offers one of the cheapest unlimited plans for retailers with a lot of SKUs.

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Shopify Review: Good Shopify Features 
Ecommerce Platform Comparison: ShopifyFeature Grade
Interface (easy to use)A+
Website Design TemplatesA+
Customer Service (Highly rated and reviewed)A
Payment Gateways (Integrated with over 70)A
Ecommerce University (Newly launched, supports a user discussion forum and supplementary support)A
Built In BlogA
No Hidden Fees (Additional costs on top of monthly fees are typically for monthly App subscriptions)A
Free Trial (14 days)B

Shopify Review: Bad Shopify Features 
Ecommerce Platform Comparison: ShopifyFeature Grade
Inventory Management Interface (Cumbersome if you have a lot of products, designed for small to medium sized businesses)C+
Transactional Fees (Exist for most plans, not Unlimited)C+
Features (Not as feature-rich as other premium ecommerce platforms...contributes to its ease of use) C-

You can view all of Shopify’s features here.

Shopify Review: Submit Your Product Data Feed from Shopify to Google Shopping

Shopify website integration with Google Shopping?  Shopify actually offers a free Google Shopping app (still in BETA) that’s supposed allow for the seamless integration of your site with the Google Shopping CSE.  Feel free to comment below if you have any feedback on it.  The Shopify App Store also offers several 3rd party Google Shopping integration apps.

PRO TIP:  Bias or no bias, I highly recommend NOT handing over your Google Shopping campaign to an app.  A full-time management solution will ensure a much higher quality experience and target your specific ROI goals.  Google Shopping is too significant of a marketing campaign to not go all out for it.

Shopify Review: Notable Shopify Examples

SMS Audio by 50 Cent (Electronics)

Noon Copenhagen (Watches)

Zero Gravity (Electronics accessories)

Shopify Review: Bottom Line

A Shopify store is going to be aesthetically very pleasing, rich with relevant features, and best of all, amazingly easy to create. Shopify is hands-down the most user-friendly premium ecommerce platform, but is not ideal for large businesses with massive inventories.

Shopify offers an aesthetically beautiful and extremely easy to use experience for small-medium size businesses.

Shopify Ecommerce Platform Comparison Grade: A

How do you think this shopping cart stacks up against the rest? Have your voice be heard and your opinion known! Email jon@cpcstrategy.com and request to have your experience be part of this Shopify Review.

View the master list of our ecommerce platform comparison to make the most informed choice when choosing your ecommerce platform software.

 
*Note: Grades are subjectively based on analysis and comparison to other ecommerce platforms, based on availability, significance, and functionality of the platform feature and overall value.

 

Best Practices For Migrating Online Ecommerce Stores

Learn How to Make Your Online Store Transition Smooth As Possible

 

About the AuthorJon Gregoire is the Director of Demand Generation at CPC Strategy. Jon heads up email marketing, content strategy, co-marketing, and revenue cycle efficiency. A UC San Diego grad, Jon is a Chicago native and full-time San Diego tourist. He enjoys Bear Grylls-like backpacking trips, archery, weekend getaways in Southern California, watching his beloved Chicago Bears, and bidaily coffee consumption. Want to pitch a story? Reach out directly at jon(at)cpcstrategy.com. See all posts by this author here.