Miva Merchant Review for 2015

Author’s Note: This Miva Merchant review was originally published in June of 2013, but since then we’ve done a lot of research to revamp the article and make it as accurate as possible.

miva-merchant-review-2015-logoIf you’re interested in creating or transferring your online store, this Miva Merchant review will help you learn the fundamentals as well as your fit with the ecommerce platform. As a retail-focused Search agency, we get pretty hands-on experience with a lot of retailers’ online stores, so this review is an attempt to share some of that insight with some of you who may be looking to make a big investment in an ecommerce platform.

Curious about how other platforms measure up? Check out our other reviews of top ecommerce platforms here.

Miva Merchant Review: What Kind of Merchant Should Use the Miva Merchant Platform?

Miva Merchant is a complete ecommerce platform solution for retailers for both small businesses and enterprise-level ecommerce businesses. Over the past couple of years, Miva has really simplified their solution offering, scaling it down to a 3-tiered SMB solution and an Enterprise solution. Both solutions are your out-of-the-box-friendly, PCI-compliant variety, not the sort that requires a ton of upfront work.

In terms of traffic and order volume, Miva’s distinction in terms of the types of businesses that would get the most out of each package is a bit grey, but it’s pretty intuitive – enterprise solutions are typically best-suited for organizations with built-out departments for Account, Sales/Marketing, IT, etc. Looking for a benchmark? Retailers generating $5 million or more in annual revenue are usually seeing the traffic and order volume that would merit enterprise-level software.

miva-merchant-review-2015-pricing-plans

There are now 3 Miva Merchant plans for small businesses, ranging from $49.95 to $129.95/month.  Neither of these plans have a product limit and include all of the same essential features. As for their Enterprise solution, plans start at $695 so it’s very comparable to a product like Shopify Plus or Magento Enterprise. It should be noted that Miva doesn’t host for retailers with soft goods (meaning services or downloadable products).

When comparing ecommerce platforms, it becomes clear that Miva is ideal for retailers of any size, considering their unlimited products feature and their consistency in features across all plans.

miva-merchant-review-2015-featured

Miva Merchant Review: Good Miva Merchant Features 
Ecommerce Platform Comparison: Miva MerchantFeature Grade
Usability (Ease of use and set up is high)A
Design (Very easy to design, Miva Merchant will help you do this)A
Upselling Feature (Can increase AOV at checkout)A
Advanced Email Marketing ToolsA-
Lots of 3rd Party Integration & ModulesB+
Customer Support (Much improved customer service and support)B+
Yearly User ConferenceA

Miva Merchant Review: Bad Miva Merchant Features 
Ecommerce Platform Comparison: Miva MerchantFeature Grade
Can't sell soft goodsC+
Mobile Integration (Available for $699)C
Design Templates (Limited selection)C

You can view all of Miva Merchant’s features here.

Miva Merchant Review: Exporting Your Product Data Feed from Miva Merchant to Google Shopping

Exporting the data feed from the Miva Merchant platform is quite easy compared to other ecommerce platforms. Review the modules available at their redesigned app store, find the export module that fits your needs, and you’re good to go.

Miva Merchant Review: Miva Merchant Examples

 

Miva Merchant Review for 2015: Bottom Line

Miva Merchant has always presumed the role of this dark horse platform, flying under-the-radar yet offering robust ecommerce solutions. Though not as well-known as some of its competitors, it’s a surprisingly robust and powerful ecommerce platform that gives retailers all of the ecommerce essentials in combination with great usability. Ultimately, Miva Merchant will provide retailers with a conventional, yet powerful experience and is a highly recommended option for anyone looking to make the switch our launch or a new store.

Miva Ecommerce Platform Comparison Grade: A-

View our overall ecommerce platform comparison to make the most informed choice when choosing your ecommerce platform software, or check out our other reviews below:

 
*Note: Grades are subjectively based on analysis and comparison to other ecommerce platforms, based on availability, significance, and functionality of the platform feature as well as overall value.

About the AuthorJon Gregoire is the Director of Demand Generation at CPC Strategy. Jon heads up email marketing, content strategy, co-marketing, and revenue cycle efficiency. A UC San Diego grad, Jon is a Chicago native and full-time San Diego tourist. He enjoys Bear Grylls-like backpacking trips, archery, weekend getaways in Southern California, watching his beloved Chicago Bears, and bidaily coffee consumption. Want to pitch a story? Reach out directly at jon(at)cpcstrategy.com. See all posts by this author here.

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