Miva Merchant Review


If you’re interested in creating or transferring your online store, this unbiased Miva Merchant review will help you learn the fundamentals as well as your fit with the ecommerce platform.

Curious about how other platforms measure up? Check out reviews of top ecommerce platforms here.

Miva Merchant Review: What Kind of Merchant Should Use the Miva Merchant Platform?

Miva Merchant is a complete ecommerce platform solution for retailers of a variety of sizes.  It’s one of the few platforms that offers small business plans, enterprise solutions, as well as self-hosting software. This means you can control how customizable you want your Miva Merchant shopping cart to be.

There are 4 Miva Merchant plans for small businesses, ranging from $29.95 to $129.95.  Neither of these plans have a product limit and include all of the same essential features.  You can view all 4 Miva Merchant plans here.  It should be noted that Miva Merchant doesn’t host for retailers with soft goods (meaning services or downloadable products).

When comparing ecommerce platforms, it becomes clear that Miva Merchant is ideal for retailers of any size, considering their unlimited products feature and their consistency in features across all plans.


Miva Merchant Review: Good Miva Merchant Features 
Ecommerce Platform Comparison: Miva MerchantFeature Grade
Usability (Ease of use and set up is high)A
Design (Very easy to design, Miva Merchant will help you do this)A
Upselling Feature (Can increase AOV at checkout)A
Advanced Email Marketing ToolsA-
Lots of 3rd Party Integration & ModulesB+
Customer Support (Much improved customer service and support)B+
Yearly User ConferenceA

Miva Merchant Review: Bad Miva Merchant Features 
Ecommerce Platform Comparison: Miva MerchantFeature Grade
Can't sell soft goodsC+
Mobile Integration (Available for $699)C
Design Templates (Limited selection)C

You can view all of Miva Merchant’s features here.

Miva Merchant Review: Exporting Your Product Data Feed from Miva Merchant to Google Shopping

Exporting the data feed from the Miva Merchant platform is quite easy compared to other ecommerce platforms. Review the modules available at MivaCentral.com, find the export module that fits your needs, and you’re good to go.

Miva Merchant Review: Miva Merchant Examples

Green Tree Coffee and Tea

Mad Cat Toys

Naturals Inc.

Miva Merchant Review: Bottom Line

Miva Merchant is a platform that is much improved over previous versions. Though not as well-known as some of its competitors, it’s a surprisingly robust and powerful ecommerce platform that gives retailers all of the ecommerce essentials and great usability.
Miva Merchant will provide merchants with a conventional, yet powerful experience.

Miva Merchant Ecommerce Platform Comparison Grade: A-

How do you think this shopping cart stacks up against the rest? Have your voice be heard and your opinion known! Email jon@cpcstrategy.com and request to have your experience be part of this Miva Merchant Review.

View our overall ecommerce platform comparison to make the most informed choice when choosing your ecommerce platform software, or check out our other reviews below:

*Note: Grades are subjectively based on analysis and comparison to other ecommerce platforms, based on availability, significance, and functionality of the platform feature as well as overall value.

About the AuthorJon Gregoire is the Director of Demand Generation at CPC Strategy. Jon heads up email marketing, content strategy, co-marketing, and revenue cycle efficiency. A UC San Diego grad, Jon is a Chicago native and full-time San Diego tourist. He enjoys Bear Grylls-like backpacking trips, archery, weekend getaways in Southern California, watching his beloved Chicago Bears, and bidaily coffee consumption. Want to pitch a story? Reach out directly at jon(at)cpcstrategy.com. See all posts by this author here.