Bigcommerce Platform Review

bigcommerce-review-logoIf you’re interested in creating or transferring your online store, this unbiased Bigcommerce review will help you learn the fundamentals as well as your fit with the ecommerce platform.

Curious about how other platforms measure up? Check out reviews of top ecommerce platforms here.

Be sure to check out our exclusive 1-on-1 with Bigcommerce’s VP Product Marketing, Kirsten Knipp.

Bigcommerce Review: What Kind Of Merchant Should Use The Bigcommerce Platform?

Update: Bigcommerce Next is the next gen of Bigcommerce solutions. Essentially it’s an update and improvement to the existing platform that will feature new themes, a new theme store, new marketing features (built-in blog, one-click payment), and improved merchant support.

Bigcommerce is a relatively new (founded in 2009) ecommerce platform that was designed to combine high functionality with good user-experience. Merchants using the Bigcommerce platform can sell any type of product, ranging from physical products to events and services.

Like Volusion, Bigcommerce is loaded with features so it may be overwhelming to a very small retailer with a simple online store in mind. It’s ideal to be somewhat familiarized with shopping carts to get the most out of their many features.

When comparing ecommerce platforms, it’s clear that Bigcommerce is ideal for a retailer of any size because of the range of variation in their plans.  However, it can be pricey for a small retailer.

Use this chart to determine which Bigcommerce plan is right for you. 

Bigcommerce PlanSKUsPrice (month)Storage
Gold<1000$79.955 GB
PlatinumNo Limit$149.9930 GB
DiamondNo Limit$299.95No Limit

Note that Bigcommerce treats each product as SKU and does not count product options like size and color as a separate product. Check out all 5 Bigcommerce pricing plans to see which plan best fits your needs.

ecommerce-platform-comparison-migration-guidebook

Bigcommerce Review: Good Bigcommerce Features 
Ecommerce Platform Comparison: BigcommerceFeature Grade
Inventory Management is highly capableA
Unlimited Bandwidth for all plansA
Payment Gateways (over 60 accepted)A
Wish List featureB+
User Control Over SEO (page titles, URLs, meta descriptions, alt tags, robots.txt can all be optimized)B+
Design Process (drag and drop)B+
Supplementary Support from Community ForumA-
Free Trial Period (15 days)B

Bigcommerce Review: Bad Bigcommerce Features 
Ecommerce Platform Comparison: BigcommerceFeature Grade
Pricing (high for premium solution)C-
Built In Payment Fees for standard Bigcommerce Payments payment gateway (% of spend and lump sum ~$.30 for each transaction)C-
Default Templates (~100) somewhat outdated in designC+
Limited Storage Space (overage will result in fees - $0.10 per megabyte over your limit)C
No Built In BlogC
Marketing Team / Advertising Ethics (previous scandals)D

You can view all of Bigcommerce’s features here.

Bigcommerce Review: Submit Your Product Data Feed from Bigcommerce to Google Shopping

Luckily for retailers, Bigcommerce offers step by step instructions on how to submit a product feed to Google Shopping.  For detailed instructions on how to prepare your data feed for submission, then first check out their resource on enabling products to be listed on Google Shopping.

UPDATE: Looks like Bigcommerce is having trouble integrating with Google’s new data feed specifications. Follow the Community Forum thread here.

Ecommerce platform comparison: C

Bigcommerce Review: Notable Bigcommerce Examples

Oh So Celeb (Apparel)

Circuit Boss (Gaming and PC Accessories)

Giant Teddy (Toys)

Bigcommerce Review: Bottom Line

Bigcommerce offers a super customizable hosted ecommerce platform that’s up there as one of the most well-known, feature-rich, and prototypical solutions.  It’s perhaps most comparable to other all-in-one solutions like Volusion, 3dcart, and Shopify, with Bigcommerce towards the top in terms of functionality. Bigcommerce offers an online retailer an extremely complete ecommerce platform experience

Bigcommerce Ecommerce Platform Comparison Grade: B+

How do you think this shopping cart stacks up against the rest? I Have your voice be heard and your opinion known! Email jon@cpcstrategy.com and request to have your experience be part of this Bigcommerce Review.

View the master list our ecommerce platform comparison to make the most informed choice when choosing your ecommerce platform software.

 
*Note: Grades are subjectively based on analysis and comparison to other ecommerce platforms, based on availability, significance, and functionality of the platform feature and overall value.

 

Best Practices For Migrating Online Ecommerce Stores

Learn How to Make Your Online Store Transition Smooth As Possible

 

About the AuthorJon Gregoire is the Director of Demand Generation at CPC Strategy. Jon heads up email marketing, content strategy, co-marketing, and revenue cycle efficiency. A UC San Diego grad, Jon is a Chicago native and full-time San Diego tourist. He enjoys Bear Grylls-like backpacking trips, archery, weekend getaways in Southern California, watching his beloved Chicago Bears, and bidaily coffee consumption. Want to pitch a story? Reach out directly at jon(at)cpcstrategy.com. See all posts by this author here.