Chris Crum at WebProNews reports:

Google announced a feature for YouTube, which could prove to be a pretty big deal in ecommerce. They’re now letting businesses include “Buy Now” buttons on their YouTube channels, so users can purchase products through various retailers.’

Check out how TRESemmé set up their Youtube Buy Now campaign:

Read the full report at WebProNews.

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About the Author+Andrew Davis is CPC Strategy's Director of Marketing, an expert in ecommerce marketing strategy, product marketing and all things shopping engine related. You can contact Andrew directly at andrew@cpcstrategy.com or via phone at 619-297-3798. See all posts by this author here.