From IRCE:


Google Shopping is a new program in which retailers bid for placement in search results. Many retailers are scrambling to adjust to the loss of free clicks on the former Google Product Search listings and to develop new strategies for using Google Shopping.

This first session of the Search Marketing Workshop features an SEM expert and a retailer who’s found success in playing by the new program’s rules. Presenters will provide an overview of Google Shopping, delve into its bidding rules and offer tips on best practices for handling data feeds, product targeting and more.

June 4, 2013 : 8:30 AM – 9:15 AM

Want to talk to Rick at the conference? Email me at andrew(at) and I can set up an appointment.

If you haven’t already, make sure you check out the 15,000 word guide we just created on Product Listing Ads.



The Google Shopping Guide: 2017 Edition

Next-Level Implementations in 2017 for Advertisers on Google

About the Author+Andrew Davis is CPC Strategy's Director of Marketing, an expert in ecommerce marketing strategy, product marketing and all things shopping engine related. You can contact Andrew directly at or via phone at 619-297-3798. See all posts by this author here.