This March, Ebay announced the merger of Shopping.com and eBay which was slated to launch April 1st.

And since nothing is official until it’s Facebook official, Shopping.com updated its Facebook account to reflect the branding change later that week:

Shopping.com Ebay Company Network

 

What Does the Shopping.com and eBay Merger Mean for Ecommerce Merchants?

The Shopping.com and eBay merger, which was officially announced today, boils down to two things for ecommerce merchants.

1. Shopping.com has been re-branded as eBay Commerce Network.

2. Shopping.com services and campaign management will stay the same.

Check out this FAQ page for more detailed information on the Shopping.com merger with eBay as the eBay Commerce Network.

Merchants and shoppers can also visit the redesigned Shopping.com website to see the eBay Commerce Network re-branding and design.

Shopping.com online merchants can also view the modified eBay Commerce Network merchant agreement, user agreement and privacy policy when they login to Shopping.com/ the new eBay Commerce Network Merchant Center:

New Ebay Commerce Network

Here is a look at the announcement email eBay sent to merchants:

Official Shopping announcement about the Ebay Commerce Network Shopping.com merger

Dear Mary,

I am excited to announce the Shopping.com business (including affiliated websites) has been rebranded as the eBay Commerce Network.

This new name more accurately reflects who we are today. As an eBay company for the past 8 years, we have evolved from our legacy as a comparison shopping site into a robust commerce network. Our strategy and investments are focused on enhancing and scaling this network. Our ultimate goal is to integrate eBay’s powerful assets into our commerce platform to bring you innovative advertising solutions that can help you acquire new customers and grow your business.

The rebrand comes as Shopping.com, Inc. merges into its parent company eBay Inc. effective today. You will notice a new website and branding; however, your campaign and contacts within the company will remain the same. Any agreement you may have with Shopping.com, Inc. has been assigned to eBay Inc. Please login to the Merchant Center to review any applicable updated eBay Commerce Network terms and conditions and review our updated User Agreement and Privacy Policy.

Please refer to this FAQ or contact merchantsupport@ebaycommercenetwork.com if you have further questions regarding this reorganization. We look forward to partnering with you as the eBay Commerce Network.
Sincerely,

Gautam Thakar
VP, eBay Inc.

About the AuthorMary Weinstein is the Director of Content at CPC Strategy, and an expert in Retail Search, Google Shopping and Digital Marketing. A NY native, Mary spends her time educating online merchants, hiking and drinking copious amounts of coffee. You can also find her work on SEW, SEMRush, MOZ and Practical Ecommerce. See all posts by this author here.