Today our Director of Paid Search David Weichel pointed out a new option to select in the ‘Tools and Analysis’ section of the Google Adwords management tool. The Google Merchant Center is now available for selection, adding a layer of data once disconnected from the Adwords management tool.

Check it out:

 

So far it appears to only show stats similar to the Google Merchant Center Dashboard, but it’s certainly a sign of Google’s interest in giving merchants more insight and control over their Google Shopping campaigns.

 

About the Author+Andrew Davis is CPC Strategy's Director of Marketing, an expert in ecommerce marketing strategy, product marketing and all things shopping engine related. You can contact Andrew directly at andrew@cpcstrategy.com or via phone at 619-297-3798. See all posts by this author here.