Today our Director of Paid Search David Weichel pointed out a new option to select in the ‘Tools and Analysis’ section of the Google Adwords management tool. The Google Merchant Center is now available for selection, adding a layer of data once disconnected from the Adwords management tool.

Check it out:


So far it appears to only show stats similar to the Google Merchant Center Dashboard, but it’s certainly a sign of Google’s interest in giving merchants more insight and control over their Google Shopping campaigns.



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About the Author+Andrew Davis is CPC Strategy's Director of Marketing, an expert in ecommerce marketing strategy, product marketing and all things shopping engine related. You can contact Andrew directly at or via phone at 619-297-3798. See all posts by this author here.

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