Ecommerce Vendor Q&A With Mike Belasco, Co-Founder, ConversionIQ.com
Today’s Ecommerce Vendor Q&A is by Mike Belasco, Co-Founder of ConversionIQ.com, a conversion rate optimization company built for retailers with more than 100,000 visitors per month.
Sounds like a really interesting service for retailers who can afford it. If you’re not at the 100,000 visitors per month range, you can check out solutions like crazyegg.com – it’s self service but you can at least begin testing.
Just make sure each page you have has enough visitors to test. We’ve been trying to test a few things on the blog here and we found certain actions we want to a/b test might take a couple years to have a statistically significant test. :)
Take it away Mike!
Describe your company in 140 characters or less.
We are a website insights company specializing in conversion optimization with a guaranteed 30% or more lift in conversion rate.
Anything else you’d like to add to that description?
ConversionIQ figures out where your website is falling short by analyzing both quantitave and qualitative data,, makes recommendations for improvement, and tests those recommendation. All done on a continuous basis via SCOPE, our continuous improvement program for websites.
Just so we don’t string any retailers along, what’s your target market? Who’s your ideal customer? & What are your costs?
- e-commerce companies with 100,000 visitors or more per month
- mostly non-paid traffic
- in-house development/design team
- eager to lift sales
How does your company provide a solution to the needs, wants and desires of online retailers?
We currently offer two types of services:
- our continuous improvement program for websites.
- user testing including recruiting, use case write-up, and expert analysis.
What’s typical in terms of your results, or what a merchant can do with your service to get more sales & profit?
All of our SCOPE programs come with a guarantee of 30% minimum in conversion rate. We typically achieve this within 3-6 months. Check out some our case studies here: http://www.conversioniq.com/clientcase-studies-conversion-rate-optimization/
What does implementation look like? Costs? Time? Resources? What’s involved?
Our SCOPE program is currently $1995 per month. We work on three recommendations at anyone time. We included all the tools we need to optimize and test on your site. We will need some of your development/design resources (5-10 hours per month) to help create test variations and implement test winners permanently on your website.
You can view our services and pricing here: http://www.conversioniq.com/website-conversion-optimization-program-pricing-for-companies/
How can a merchant get started with working with your company?
Just give us a call 1-866-235-6820 or fill out the contact form our site http://www.conversioniq.com/contact-us/ and we’ll be in touch. Don’t forget to mention you heard about us on the CPC blog for a special offer!
About the author: Honing his skills in the early 90s during the dot com boom, Mike Belasco worked for online industry giants Sun Microsystems and Level 3 Communications. He jumped ship from corporate America and decided to captain his own boat, establishing relationships with web designers and other online marketing professionals. Mike found a niche assisting web designers and other marketing professionals expand their offering to include SEO services without having to specialize in the ever-changing space. This strategy was successful enough to turn seOverflow into one of Denver’s 2010, 2011, & 2012 Fastest Growing Companies according to the Denver Business Journal. Expanding on the success of seOverflow Mike founded ConversionIQ in 2011 with business partner Keith Hagen. ConversionIQ offers website conversion optimization services to companies directly and via their web agencies. Mike regularly speaks at national and international industry events and conferences such as Search Marketing Expo (SMX), Online Marketing Summit (OMS), Search Engine Strategies Expo (SES), Business Marketing Association Events (BMA), and many others. Mike is also an instructor covering Local Search for the Online Marketing Institute (OMI).
