3 Advanced Tools For Ecommerce SEO

This post is a guest post by Tyler Tafelsky, SEO and PPC strategist for ClickCentricSEO.com. He goes over three powerful tools you can use to boost your ecommerce SEO efforts. Take it away Tyler!

3 Advanced Tools for Ecommerce SEO

Ecommerce SEO can be complex undertaking that demands the right arsenal of tools and resources. In short, having the right tools can be a game-changer for your SEO campaigns. And because ecommerce sites are often deep with hundreds and thousands of pages, some tools are guaranteed to enhance the overall efficiency and quality of your work.

In this blog post, I plan to share with you three tools that can help streamline your ecommerce SEO efforts. These tools are highly acclaimed by countless experts in the profession, and we encourage you to explore each of them below.

SEO PowerSuite

The SEO PowerSuite is composed of four powerful software programs that each focus on a specific aspect of SEO. The PowerSuite is particularly handy for ecommerce SEO because it makes on-page and off-page optimization, as well as reporting and analysis, much more efficient. Each program is described in greater detail below.

Link Assistant

Now after Google’s algorithm changes that target over-optimized backlinks, it’s imperative to build only quality and relevant links that make logical sense from a user standpoint. The Link Assistant tool helps facilitate the practice of finding quality partners for link building. And although any form of link building is considered “gray hat SEO,” Link Assistant helps to ensure your link partners are relevant to your site.

Website Auditor

The Website Auditor tool is designed to assess the content and overall on-page SEO quality of your site. This program reveals how effective keywords are used in various areas throughout each page (such as page titles, Meta descriptions, page copy, internal links, etc.) Not only can this tool help you pinpoint good on-page SEO opportunities, but you can also find pages that may have duplicate content (a common issue with ecommerce sites.)

SEO SpyGlass

Perhaps one of the most powerful tools within the SEO PowerSuite is SEO SpyGlass. This program will scan and report all of the backlinks pointing to a specified domain, including insightful metrics about each backlink (such as the backlink’s source, Google PageRank of the source, anchor text of the link, and much more.) SEO SpyGlass is the ideal tool for conducting SEO competitive analyses on your competitors. Here can you gauge just how authoritative your competitors’ site are (and what it will take to out-rank them in the search results.)

Rank Tracker

Ecommerce sites are notorious for having lengthy keyword lists. As a result, keyword reporting is a cumbersome task for most ecommerce SEO’s. Rank Tracker helps streamline the reporting process by determining your site’s keyword rankings and compiling the finished results in a clean, easy-to-analyze report. The cumbersome part is putting together a complete keyword list to generate the reports.

You can learn more about the SEO PowerSuite by visiting www.link-assistant.com.

Open Site Explorer

Developed by the ever-powerful SEOmoz, Open Site Explorer is web-based tool that focused on link data. The tool is super easy and free to use, and offers a wealth of information about the links surrounding your site. Although non-SEOmoz members will have limited access to data that’s given, it’s great tool that’s worthy of being bookmarked.

Open Site Explorer provides a number of metrics based on domain, page, and link authority, as well as social signals deriving from Facebook, Google Plus, and Twitter. The interface is further broken down into five tabs that depict specific metrics about the domain as well as the backlinks pointing to the domain.

  • Top Pages: displays the most important or authoritative pages of your website. You can analyze specific metrics of each page based on: root domains, inbound links, HTTP status, Facebook likes and shares, tweets, Google +1’s.
  • Linking Domains: offers detailed information about the sites that are currently linking to your domain. Here you can view an organized list of the domains that are generating backlinks, as well as insightful data supporting each link source.
  • Anchor Text: displays the anchor text or link text that’s being used for your website’s inbound link portfolio. This link data is very useful with respect to Google’s Penguin update, which specifically penalizes websites with too many over-optimized backlinks (using the same exact keyword match anchor text.)
  • Compare Link Metrics: enables you to compare the link data of your site with up to five different domains. This is very advantageous for ecommerce SEO competitive analyses.
  • Advanced Reports: allows for the creation of custom reports based on the latter link data provided by Open Site Explorer. This feature is only available for SEOmoz Pro members.

Visit OpenSiteExplorer.org to try-out this SEO tool. Just keep in mind, if you’re not a SEOmoz Pro member, you’ll only be able to perform three scans per day.

SEMRush

Like Open Site Explorer, SEMRush is a great web-based tool for ecommerce SEO that offers both free and paid versions of its software. SEMRush is solid resource for competitive analysis based on paid search advertising as well as organic SEO.

After submitting a domain at www.SEMRush.com, you can explore various traffic metrics surrounding the domain’s keyword rankings. In fact, SEMRush offers specific keyword data about each phrase, such as average monthly search volume, search trends, and competition rating.) Ecommerce Pay Per Click (PPC) advertisers can learn which keywords a competitor is bidding for in Google as well as the position of the competitor’s ads per keyword.

In addition to submitting a competitor’s domain, you can also gain insights by submitting a specific keyword phrase. SEMRush acts as hybrid keyword research tool, providing all of the information that the AdWords keyword tool offers along with additional data about competing sites. Whether you’re involved in ecommerce SEO, PPC advertising, or both, SEMRush can help you determine which keywords might be too competitive to target, and which keywords might be ideal ecommerce targets.

About the Author: Tyler Tafelsky works directly with ecommerce site owners and marketing professionals in aiding their organic SEO and PPC efforts. He offers a high degree of experience in ecommerce SEO, paid search advertising, content marketing, and social media marketing. You can contact Tyler directly at tyler@clickcentricseo.com, or connect with Tyler on Google+.

About the Author+Andrew Davis is CPC Strategy's Director of Marketing, an expert in ecommerce marketing strategy, product marketing and all things shopping engine related. You can contact Andrew directly at andrew@cpcstrategy.com or via phone at 619-297-3798. See all posts by this author here.