New Google Shopping Ad Format

Posted by on September 26, 2012 in Comparison Shopping, Paid CSEs

Google’s been testing out tons of new Google Shopping ad placements just in time for the Holidays. Check out this one featuring the Bane mask from Batman:

 

 

View it yourself here.

A few things are interesting. One is that after clicking on the ad from this page (current working example titled Rubie’s Costume Co Batman The Dark Knight Rises Bane 3/4) Google brings you to another standalone product page.

There is only one ad is shown on this page and it has a clear ‘add to shopping list’ button. Something that we’ve seen Google trying to push more lately.

Something else interesting to note from this page is that the store is an Amazon Webstore – essentially an Amazon affiliate where a % of each sale is sent to Amazon.

Can sellers create different webstores essentially using different names on Ebay and Amazon and have three times as many listings as other sellers?

Sure looks like it.

Thanks Tommy for the tip.

About the Author+Andrew Davis is CPC Strategy's Director of Marketing, an expert in ecommerce marketing strategy, product marketing and all things shopping engine related. You can contact Andrew directly at andrew@cpcstrategy.com or via phone at 619-297-3798. See all posts by this author here.

  • http://www.facebook.com/profile.php?id=309464504307 The Office Dealer

    Seems like a major oversight on google’s part to allow multi-venue selling…so long as those venues are ebay, amazon, buy.com, sears, etc. A single company isn’t allowed to list the same product on multiple websites so why is it OK when the venues happen to be well-known? It’s the same company selling the same product and fulfilling it in the same manner. We saw a competitor recently selling the same item on 5 different venues, taking up half of the first page of google shopping results.

    • http://www.facebook.com/profile.php?id=100000442788728 Andrew Davis

      Seems like a smart thing to do if you’re a seller because there’s such a lack of oversight on the issue. If you don’t, you’re at a disadvantage!

    • http://www.facebook.com/profile.php?id=100000442788728 Andrew Davis

      And I guess I can see why it would make sense for Google to keep those listings live. Ebay and Amazon and other marketing channels where you can purchase on-site provide a different customer service experience and have different standards for customer service.

      Sure is confusing though.

    • http://www.facebook.com/profile.php?id=309464504307 The Office Dealer

      Will be interesting to see what they do if/when they start to push Google Trusted Stores. Can’t imagine they will allow “Amazon – The Office Dealer [Trusted store]” (assuming it is even technically possible to implement through third-party checkouts). And if their plan is to develop Google Shopping as a marketplace in competition with Amazon et al, they’ll want Trusted Stores to be THE customer service standard.

      Hasn’t Amazon already dropped advertising for themselves directly in Google Shopping? Wonder how long marketplace advertising makes sense for them and for Google.

  • http://www.facebook.com/profile.php?id=309464504307 The Office Dealer

    Seems like a major oversight on google’s part to allow multi-venue selling…so long as those venues are ebay, amazon, buy.com, sears, etc. A single company isn’t allowed to list the same product on multiple websites so why is it OK when the venues happen to be well-known? It’s the same company selling the same product and fulfilling it in the same manner. We saw a competitor recently selling the same item on 5 different venues, taking up half of the first page of google shopping results.

    • http://www.facebook.com/profile.php?id=100000442788728 Andrew Davis

      Seems like a smart thing to do if you’re a seller because there’s such a lack of oversight on the issue. If you don’t, you’re at a disadvantage!

    • http://www.facebook.com/profile.php?id=100000442788728 Andrew Davis

      And I guess I can see why it would make sense for Google to keep those listings live. Ebay and Amazon and other marketing channels where you can purchase on-site provide a different customer service experience and have different standards for customer service.

      Sure is confusing though.

    • http://www.facebook.com/profile.php?id=309464504307 The Office Dealer

      Will be interesting to see what they do if/when they start to push Google Trusted Stores. Can’t imagine they will allow “Amazon – The Office Dealer [Trusted store]” (assuming it is even technically possible to implement through third-party checkouts). And if their plan is to develop Google Shopping as a marketplace in competition with Amazon et al, they’ll want Trusted Stores to be THE customer service standard.

      Hasn’t Amazon already dropped advertising for themselves directly in Google Shopping? Wonder how long marketplace advertising makes sense for them and for Google.

  • http://www.facebook.com/profile.php?id=309464504307 The Office Dealer

    Seems like a major oversight on google’s part to allow multi-venue selling…so long as those venues are ebay, amazon, buy.com, sears, etc. A single company isn’t allowed to list the same product on multiple websites so why is it OK when the venues happen to be well-known? It’s the same company selling the same product and fulfilling it in the same manner. We saw a competitor recently selling the same item on 5 different venues, taking up half of the first page of google shopping results.

    • http://www.facebook.com/profile.php?id=100000442788728 Andrew Davis

      Seems like a smart thing to do if you’re a seller because there’s such a lack of oversight on the issue. If you don’t, you’re at a disadvantage!

    • http://www.facebook.com/profile.php?id=100000442788728 Andrew Davis

      And I guess I can see why it would make sense for Google to keep those listings live. Ebay and Amazon and other marketing channels where you can purchase on-site provide a different customer service experience and have different standards for customer service.

      Sure is confusing though.

    • http://www.facebook.com/profile.php?id=309464504307 The Office Dealer

      Will be interesting to see what they do if/when they start to push Google Trusted Stores. Can’t imagine they will allow “Amazon – The Office Dealer [Trusted store]” (assuming it is even technically possible to implement through third-party checkouts). And if their plan is to develop Google Shopping as a marketplace in competition with Amazon et al, they’ll want Trusted Stores to be THE customer service standard.

      Hasn’t Amazon already dropped advertising for themselves directly in Google Shopping? Wonder how long marketplace advertising makes sense for them and for Google.