How to Start Video Marketing [Video]

Posted by on August 19, 2012 in Featured, Social Media, Video

Video traffic continues to soar. A Cisco study estimates that video traffic will make up 54% of all traffic by 2016. 54% of all traffic! Holy tamole.

That’s why it’s important now to start learning how to become your own video marketer for your service or products.

Creating videos is kind of a pain to get started with so I compiled all the research and equipment I’ve acquired over the last 6 months in this first video on How to Start Video Marketing.

Don’t worry if you miss any of the equipment in the video, on the Youtube video description I provide links to them as well for a reference.

Hope you find this valuable, and let me know what you think in the comments! I’m still a big video marketing noob myself.

About the Author+Andrew Davis is CPC Strategy's Director of Marketing, an expert in ecommerce marketing strategy, product marketing and all things shopping engine related. You can contact Andrew directly at andrew@cpcstrategy.com or via phone at 619-297-3798. See all posts by this author here.

  • http://www.facebook.com/profile.php?id=614926344 Kyle Clouse

    Hey Andrew, Cisco’s VP for Marketing and Emerging Technologies, David Hsieh said, “Today over half of all Internet traffic is video—51 percent. And based on the current trends, we predict that in the next three years over 90 percent of all Internet traffic will be video.”.

    • http://www.facebook.com/profile.php?id=100000442788728 Andrew Davis

      Hey Kyle, that is absolutely crazy. I thought the number I posted was high and that I might have read it wrong. Looks like I did – it’s even higher!

      I had no idea how much traffic is video. If this is the case it’s imperative to jump into the video marketing game now! I saw some of your videos, really impressed by what you’re doing.

      Would you be interested in guest posting on our blog about what you do and how you do it? I think it’d be really valuable to our readers here.

    • http://www.facebook.com/profile.php?id=2500302 Tien V Nguyen

      And nearly 1/3rd of ALL internet traffic (not just video) is just through Netflix. http://www.technolog.msnbc.msn.com/technology/technolog/netflix-uses-32-7-percent-internet-bandwidth-119517

    • http://www.facebook.com/profile.php?id=614926344 Kyle Clouse

      Andrew Davis I would love to Andrew. We do video marketing on a large scale and you can learn more about what we do at http://www.videobroadcastservices.com Something else to lean on is ‘…video is not only the content variety of the moment, it’s the content variety of the future for years to come.’ Mark R Robertson – Founder of REELSEO

  • http://www.facebook.com/profile.php?id=637525595 Vivek Nanda

    Hi Andrew, this is so cool. Thanks man, found it really useful!

    • http://www.facebook.com/profile.php?id=100000442788728 Andrew Davis

      Glad you liked it Vivek! Thinking about doing any video marketing?

    • http://www.facebook.com/profile.php?id=637525595 Vivek Nanda

      Well, yes.. I run an Online City Guide and Recommendation website, and I feel video marketing will help me in both gaining the visibility and driving the advertiser. This post is a great starting point, thanks again :)