Nii A. Ahene

BazaarVoice To Buy Rival PowerReviews For $151MM

Looks like the world of online seller reviews is getting a bit smaller. BazaarVoice announced today that it would acquire Power Reviews for $151 million dollars.

As we’ve mentioned in the past collecting and distributing merchant ratings is a great way of increasing clickthrough rates and revenue for sellers who actively promote products both on Adwords and Google Shopping.

According to BazaarVoice the combined “company will count nearly half of the Internet Retailer 500 retailers as clients, which will enhance [their] ability to deliver value to brands of all sizes and across all geographies and allow¬†[them] to meaningfully increase [their] consumer reach to more than 1.8 billion visitors each month across our combined Internet Retailer 500 clients alone.”

While the exit is certainly great for the investors and employees of Power Reviews we’ll have to wait and see how the merger impacts customers of both review platforms. If your eCommerce store is on either review platform feel free to let us know if and how the merger impacts you and your bottom line.

About the AuthorNii is COO of CPC Strategy, a shopping feed management agency and is responsible for day-to-day business operations and long-term financial, tactical and strategic planning for the company. He has been with CPC Strategy since January of 2007. Prior to working with CPC Strategy, Nii was a product manager at eBay working on algorithmic merchandising and reviews and guides. See all posts by this author here.