If Only Robots Could Do SEO

Posted by CPC_Andrew on February 13, 2012 in SEO

Whenever I tell an online retailer to work on their SEO I feel like crap. Their response is usually one of four things:

1. a long silence

2. a grunt

3. a sigh

4. a trailing, “I know…”

If only robots could do SEO.

Even if I give specifics – Your product titles suck. Your product descriptions suck. Your product pages are too thin in general, it doesn’t help much. I know why. It’s why I feel like crap.

Online retailers have at least 500 products to sell. Most have more than 1,000. Some more than 5,000, 10,000, 20,000, 50,000, even 100,000 products.

That’s a lot of titles and descriptions to update.

I wish I had an easy way to tell online retailers: “Ok. You have 10,000 products. You have your team re-write 10 descriptions a day. If you have 10 people on your team, that’s 100 descriptions a day. 10,000 / 100 = only 100 days till all of your descriptions are up to date!”

That’s the best answer I got, and lets face it:

That answer sucks.

Image credit: Laurie – Liquid Paper

Digg Digg

About the Author+Andrew Davis is CPC Strategy's Director of Marketing, an expert in ecommerce marketing strategy, product marketing and all things comparison shopping related. In September 2010, Andrew finished writing the first-ever Merchant Comparison Shopping Handbook which teaches online retailers the most effective way to start and manage their comparison shopping campaigns. Today Andrew spends most of his time consulting medium and large online retailers and online marketing agencies. You can contact Andrew directly at andrew@cpcstrategy.com or via phone at 619-297-3798. See all posts by this author here.