Seven Must Have Facebook Applications to Help Increase Engagement on eCommerce Facebook Fan Pages
If you’re like many other online retailers you have probably dipped your toe into the Facebook ecosystem by setting up a Facebook fan page but haven’t done much since then. Although the majority of Facebook users spend most of their time pursuing friends and fun, an increasing number of applications have been developed to harness the business opportunities presented by the thriving social network. Here are a few of the top-rated apps that can help you realize the eCommerce potential of your business’ Facebook page.
1. Pagemodo Welcome Page
Pagemodo has developed an impressive lineup of apps to enhance your Facebook presence and motivate casual visitors to become a fan and a customer. One of these apps is a welcome tab builder. It enables you to make a better first impression for your business by including text and photos to clearly represent what your business is all about.
You can quickly add your Twitter feed, maps to your location, or even video. They provide templates that can be customized with no real technical skills. Best of all, the app is free for the use of one tab and one fan page. Beyond that, they offer several affordable options.
2. Booshaka
The Booshaka app helps to motivate fans of your Facebook page to get more involved. It adds a Top Fans tab to your existing page. Fans are then rewarded for posting comments and likes by receiving points, allowing them to climb higher in the ranks. You can then view the statistics of each person to see what their participation has been.
3. Constant Contact: Join My List
To maximize the continuation of fan participation, you might want to provide an easy way for them to sign up for your newsletter. The Constant Contact app allows you to use text and a photo to encourage users to register on your mailing list. This is a pretty basic app, but it is therefore very easy to set up and use.
4. NetworkedBlogs
With the Networked Blogs app, your business can automatically import its blog feeds to your Facebook page. This is useful for linking traffic between your Facebook, your blog site, and even your main company website. It will import the first few lines of your blog post, along with your first picture or a screen shot. The user can click on the Facebook post to read your blog, and the app places a Share button so the reader can easily pass it on to others.
5. Market Place App Powered By Oodle
With the help of Oodle, Facebook has greatly improved and expanded its Marketplace app, making it useful for increased sales opportunities. You can post classified type listings on your page in order to sell things to those on your friends list and those on their friends list. While no one should expect this channel to be a huge revenue driver for their eCommerce store, it’s probably worth putting up unique inventory on the marketplace to see what kind of conversations can be started.
6. Wildfire Contest App
Wildfire Interactive has produced a Contest app for Facebook which enables your business to quickly create contests on Facebook Fan pages. You can choose to set up contests based on photos, videos, essays, logos, or design. This will generate a buzz around your page and also produce leads.
7. YouTube for Pages
If you use YouTube to promote your business or give demonstrations of your products, it makes sense to tie it together with your Facebook page. Involver has produced an app called YouTube for Pages. This easy to install app, will post your newest video to Facebook with just a couple of clicks. This offers the opportunity for your users to share your videos and Facebook page with others, increasing your exposure and sales potential.
What other facebook apps would you recommend to ecommerce owners?
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