Google+ License and Registration Please - CPC Strategy

 

Internet IDs are scary.

Why I think we will all have an Internet ID within the next 5 years:

1. Google+ Search Plus Your World & Google+ soft marketing strategies will pick up new Google+ users and record more consumer behavior.

2. Changes to Google privacy settings – Everything on the Internet is becoming more centralized.

3. SOPA, PIPA

4. Barack Obama’s announcement of the creation of a special task force to battle piracy in China

I will go anywhere in the world to open new markets for American products.  And I will not stand by when our competitors don’t play by the rules.  We’ve brought trade cases against China at nearly twice the rate as the last administration –- and it’s made a difference.  (Applause.)  Over a thousand Americans are working today because we stopped a surge in Chinese tires.  But we need to do more.  It’s not right when another country lets our movies, music, and software be pirated.  It’s not fair when foreign manufacturers have a leg up on ours only because they’re heavily subsidized.

Tonight, I’m announcing the creation of a Trade Enforcement Unit that will be charged with investigating unfair trading practices in countries like China.  (Applause.)  There will be more inspections to prevent counterfeit or unsafe goods from crossing our borders.  And this Congress should make sure that no foreign company has an advantage over American manufacturing when it comes to accessing financing or new markets like Russia.  Our workers are the most productive on Earth, and if the playing field is level, I promise you -– America will always win.  (Applause.)

5. Large media companies (ABC, NBC, CBS, etc) pushing legislation and advertisers in the Internet ID direction to reap the benefits (Google, Bing and Facebook are pushing users in this direction but with much softer tactics – recommendations from friends)

Kevin Ryan at Marketing Land breaks down the recommendation marketing strategy by Facebook and Google+ beautifully:

I really don’t think my friends like the same things I do. Beyond the basics of a good pizza joint, the latest place to knock back a few pints or dry cleaner that won’t set my Loro Piana suits ablaze, isn’t the process of identifying and surfacing influence within my circles just another silly layer of useless data that does nothing but add confusion and complication?

Take a deep breath. There’s more to it.

Our ability and subsequent desire to share every minute detail of our lives has turned the human interest and behavior set into a product that no digital media company could ever resist selling into — and marketers should figure out a good way to take advantage. While usage of Google Plus isn’t yet what it could be in the coming years, the logic behind its Circles approach is sound — I don’t want my work people mixing with my personal people thereby creating lines of communication that should never (ever) be connected.

You can’t think of Plus or Search Plus Your World in today’s terms. Think of what it represents; a world where everyone’s relationships, deeds and interests are neatly organized so anyone with a marketing budget can pick and choose Circles Chinese-menu style.

See also Bing’s partnership with Facebook.

6. Google is already an ID company.

7. Kim Dotcom’s arrest and the DOJ’s increased activity in this space.

A friend of mine said I sound like this guy. Maybe the Internet is controlled by a secret group of reptilian humanoids.

Update: The White House beat me to the punch. Talks of an Internet ID system are already in the making.

About the Author+Andrew Davis is CPC Strategy's Director of Marketing, an expert in ecommerce marketing strategy, product marketing and all things shopping engine related. You can contact Andrew directly at andrew@cpcstrategy.com or via phone at 619-297-3798. See all posts by this author here.

  • http://www.facebook.com/profile.php?id=3316560 David Weichel

    The potential for Google+ to become a identity agent is huge, not only in the ways that its new privacy policies track consumption across all it’s products, but also for recording each person’s contribution and participation in the online ecosystem.

    An example of this is the rel-author tags that associate published content with a specific Google+ profile. I predict that authors are eventually going to have “link profiles” similar to that of entire domains with which social metrics and topical relevancy play a big part in determining an individual’s authority in any given arena.

  • http://www.facebook.com/profile.php?id=3316560 David Weichel

    The potential for Google+ to become a identity agent is huge, not only in the ways that its new privacy policies track consumption across all it’s products, but also for recording each person’s contribution and participation in the online ecosystem.

    An example of this is the rel-author tags that associate published content with a specific Google+ profile. I predict that authors are eventually going to have “link profiles” similar to that of entire domains with which social metrics and topical relevancy play a big part in determining an individual’s authority in any given arena.

  • http://www.facebook.com/profile.php?id=1200529 Nii A. Ahene

    We already have a widely used authentication system that solves the issue of ‘real identity’ for 800 million+ users… in fact I’m using it right now to comment on this post ;) The question is, how deeply are webmasters, content providers, and others willing to integrate with the platform. Google+ is a nice sideshow, but my instincts tell me it’s going to be difficult to unseat a market leader who has done more in the last five years to shift the web-ecosystem towards the use of real identity online than any other company.

    • http://www.facebook.com/profile.php?id=1200529 Nii A. Ahene
    • http://www.facebook.com/profile.php?id=100000442788728 Andrew Davis

      @[1200529:2048:Nii A. Ahene] Interesting, thanks for sharing. There’s still a big gap for the FB identity to be present everywhere though – search – which is the direction Google+ takes us. Agreed that Facebook has taken the time to integrate with comment platforms, social sharing apps and more. If there was a check out through Facebook plugin for ecommerce retailers that would fill a large part of the gap.

    • http://www.facebook.com/profile.php?id=100000442788728 Andrew Davis

      check out through Facebook plugin for consumers and ecommerce retailers*

  • http://www.facebook.com/profile.php?id=1200529 Nii A. Ahene

    We already have a widely used authentication system that solves the issue of ‘real identity’ for 800 million+ users… in fact I’m using it right now to comment on this post ;) The question is, how deeply are webmasters, content providers, and others willing to integrate with the platform. Google+ is a nice sideshow, but my instincts tell me it’s going to be difficult to unseat a market leader who has done more in the last five years to shift the web-ecosystem towards the use of real identity online than any other company.

    • http://www.facebook.com/profile.php?id=1200529 Nii A. Ahene
    • http://www.facebook.com/profile.php?id=100000442788728 Andrew Davis

      @[1200529:2048:Nii A. Ahene] Interesting, thanks for sharing. There’s still a big gap for the FB identity to be present everywhere though – search – which is the direction Google+ takes us. Agreed that Facebook has taken the time to integrate with comment platforms, social sharing apps and more. If there was a check out through Facebook plugin for ecommerce retailers that would fill a large part of the gap.

    • http://www.facebook.com/profile.php?id=100000442788728 Andrew Davis

      check out through Facebook plugin for consumers and ecommerce retailers*