Posted by Tien Nguyen on December 11, 2011 in Paid CSEs
We're not sure which comparison site Nextag went through to make its latest purchase*, but it has announced that it's completed some early Christmas shopping by picking up FanSnap: which is to the ticket world what Nextag is to consumer products.
Like Nextag, FanSnap is an aggregator, putting together ticket deals from other major websites such as Stubhub, Ticketsnow, and dozens of others to help consumers find seats to sporting events, concerts, the theater and more. Unfortunately though its scope appears to have its limits.
Already an aggregator in more than just electronics, clothing and other consumer products, Nextag also offers deals in flights, hotels, and car rentals. By adding FanSnap to its arsenal, Nextag hopes to further become a one stop destination for consumers looking for a deal on anything.
For instance, imagine a consumer wanting to go to Madison Square Garden to see the Knicks play: Nextag hopes that they'll search for tickets, book their plane and hotel reservations, while picking up a pair of binoculars and some winter wear all through Nextag.
That's certainly not something you can do on Amazon, eBay, or any other site currently.
The deal is not without its critics however, as Techcrunch reports that many of its employees may not benefit so much with the deal.
Still, Nextag is certainly trying to move away from being a simple comparison shopping site. And only time will tell if its going to be a legitimate one-stop destination for anything related to deals–or if they're in over their heads with all their hats they're purchasing.
*other bad jokes can include whether or not it went over the minimum bid, who may benefit if it's a CPA deal, were the rates higher because we're in Q4, etc., we'll be here all night
About the AuthorTien Nguyen is a co-founder of CPC Strategy and deals with data feeds in his waking hours and often in his sleep. He spends his free time with Rubik's cubes while rooting for the underachieving Raiders and UCLA sports teams where he graduated with a mathematics/economics degree. See all posts by this author here.
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