New Google Product Search Requirement Enforcement Begins

Posted by CPC_Andrew on September 22, 2011 in Strategy

September 22, 2011 marks a day in Google Product Search history when numerous new product feed requirements are enforced.

For a look at these requirements, check out Google’s product feed reminder.

To support Google’s new requirements we inserted variations for one of our clothing merchants, ClothingWarehouse.com. Here are the results:

CPC Strategy Product Variation Case Study

The positive impact of adding variations to your data feed is clear. Learn more about Google’s variation requirements and how to implement them with our latest ebook, Stay on Top of Google Product Search, Fall 2011 Edition.

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About the Author+Andrew Davis is CPC Strategy's Director of Marketing, an expert in ecommerce marketing strategy, product marketing and all things comparison shopping related. In September 2010, Andrew finished writing the first-ever Merchant Comparison Shopping Handbook which teaches online retailers the most effective way to start and manage their comparison shopping campaigns. Today Andrew spends most of his time consulting medium and large online retailers and online marketing agencies. You can contact Andrew directly at andrew@cpcstrategy.com or via phone at 619-297-3798. See all posts by this author here.