Update June 24, 2013: In order to help retailers comply with Google’s avalanche of new product guidelines make sure you check out our 20,000 word guide on Product Listing Ads.

What’s in the ebook?

  • An easy to use Google product guide
  • Details on how to leverage your existing data to comply with Google’s data feed requirements
  • An analysis of new Google Shopping features as well as rumored changes for Q4 2011

Even though Google’s new requirements may seem impossible to fulfill, they can be fulfilled with less effort than you might think.

Each merchant who downloads the ebook will receive instructions on how to add variations and how to find missing unique product identifiers.


 

Product Feed Optimization 101

Demystifying Shopping Feed Technology & Strategy
 

About the Author+Andrew Davis is CPC Strategy's Director of Marketing, an expert in ecommerce marketing strategy, product marketing and all things shopping engine related. You can contact Andrew directly at andrew@cpcstrategy.com or via phone at 619-297-3798. See all posts by this author here.