Amazon Slowly Rolls Out New Home Page Look and Feel

Posted by Nii A. Ahene on September 7, 2011 in Strategy

New Amazon Home Page
It looks like Amazon is slowly rolling out an updated look for their home page, just in time for the Q4 shopping rush. While only a handful people on our team are being served the new design, the consensus here is that the new page definitely looks a lot cleaner than the previous version. It should be interesting to see how this redesign impacts conversion rates and changes the look and feel of Amazon’s internal product pages.

What are your thoughts on this new look for Amazon?

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After

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About the AuthorNii is COO of CPC Strategy, a shopping feed management agency and is responsible for day-to-day business operations and long-term financial, tactical and strategic planning for the company. He has been with CPC Strategy since January of 2007. Prior to working with CPC Strategy, Nii was a product manager at eBay working on algorithmic merchandising and reviews and guides. See all posts by this author here.