Google updates Merchant Center - CPC Strategy

Yesterday you may have been surprised to see a splash of new color in your Google Merchant Center. The Merchant Dashboard and Data quality page were updated with graphs detailing product counts for Product Search and Product Ads and number of data feed issues, respectively.

Check out the new view:

The Dashboard (click to enlarge):

New Data quality Summary graph (click to enlarge):

We like the change Google. Data is bland enough without some color thrown into the mix. Hopefully we see more changes like this in the future.

Google’s Merchant Center has gone through many recent updates including new attribute warnings that started showing up a few weeks ago. Make sure you’re ahead of any future attribute changes as warnings sometimes turn into mandatory requirements.

About the Author+Andrew Davis is CPC Strategy's Director of Marketing, an expert in ecommerce marketing strategy, product marketing and all things shopping engine related. You can contact Andrew directly at andrew@cpcstrategy.com or via phone at 619-297-3798. See all posts by this author here.