CPC Strategy Tip of the Day: Utilize Shopping.com's Strike Through Price

Posted by CPC_Andrew on January 28, 2011 in Uncategorized

Increase conversions by using Shopping.com’s strike through price. Check out how much this listing stands out from the competition:

Getting the strike through price on your products is really easy.

All you need to do is add another column to your data feed titled Original Price. In this column insert your products’ MSRP. Note that consumers are smart- if the item’s price is $10.00 and you mark the original price as $1,000.00 (99% off!) they’ll think something’s up.

After you populate your column, upload your fresh data feed and log into your Merchant Account Center. To let Shopping.com process your new feed correctly, you need to direct it’s system to read the new column you inserted. To do that, go here:

After you click on Add or update products, confirm your submission data (feed file name, FTP information) and click continue. On the next screen you’ll tell Shopping.com which column is the original price and which is current price:

Click continue, and viola. Your new listings will have a strike through price within 48 hours.

Check out how Shopping.com performed in comparison to other shopping engines like Google Product Search and TheFind in our 2010 Holiday Shopping Season Rankings.

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About the Author+Andrew Davis is CPC Strategy's Director of Marketing, an expert in ecommerce marketing strategy, product marketing and all things comparison shopping related. In September 2010, Andrew finished writing the first-ever Merchant Comparison Shopping Handbook which teaches online retailers the most effective way to start and manage their comparison shopping campaigns. Today Andrew spends most of his time consulting medium and large online retailers and online marketing agencies. You can contact Andrew directly at andrew@cpcstrategy.com or via phone at 619-297-3798. See all posts by this author here.