Yesterday Google announced that they are opening up the Google Product Listing Ads program to all advertisers. We made this video to help explain what the announcement means for merchants:

Here is the video Google posted on November 8th explaining how to link your Google Merchant Center account to your Google AdWords account so you can activate your AdWords Product Ads:

Additional Resources:


The Google Shopping Guide: 2016 Edition

Next-Level Implementations in 2016 for Advertisers on Google

About the AuthorRick is the CEO of CPC Strategy. He started working with online retailers at PriceGrabber and co-founded CPC Strategy in January of 2007. Today CPC Strategy manages the comparison shopping campaigns for over 100 retailers. See all posts by this author here.

The 2015 Fulfillment by Amazon Guide

How Professional Sellers Can Strategically Implement FBA