Comparison Shopping Engine Spotlight: PriceGrabber
Each month CPC Strategy releases a merchant comparison shopping spotlight. This month we highlight how you can increase revenue and qualified traffic from PriceGrabber.
Increase Buyer Confidence and Increase Revenue with PriceGrabber Reviews
Merchant reviews are pivotal in today’s shopping world. If you’re a small to medium sized merchant, customer reviews can make or break your performance on an engine. If you’re a large merchant, good customer reviews can amplify your profits by the tens of thousands on PriceGrabber alone, while bad reviews can stifle your revenue and damage ROI.
“PriceGrabber prominently shows the retailer reviews on every product page and retailers without any reviews are at great a disservice.” Said Graham Jones, Vice President at Pricegrabber. “With the majority of online shoppers looking for a retailer validation before making a purchase, a few positive reviews will go a long way to increase a retailer’s conversion rate.”
Merchant reviews directly correlate to your revenue. On top of that, shoppers that write positive reviews increase the value of their conversion, because they’re more likely to come back for more.
PriceGrabber Bidding
PriceGrabber’s new bidding tool is the most versatile in the comparison shopping industry. Master it to stretch your sales during the Holidays.
“PriceGrabber offers a comprehensive bidding tool that allows retailers to bid on individual products, as well as set bidding rules by: price, category or manufacturer.” Said Graham Jones, Vice President, PriceGrabber. “Our bidding tool helps retailers better optimize clicks and traffic. As a result, retailers are able to list more products and manage costs more effectively.”
One unique feature with PriceGrabber’s bidding tool is that you can bid below the minimum and above 0. Other shopping engines let you bid 0, but not anywhere in between the minimum CPC and 0. PriceGrabber lets the merchant control their traffic rates with great detail.
Activate your bidding tool
Activate your bidding tool by e-mailing your PriceGrabber account manager. Your account manager’s e-mail is visible in the Click-Thru Summary tab under Reports & Stats on the lower right hand side of the screen.
Lower your costs
Certain product, brand, or category ROI may struggle in your campaign, especially with the recent Holiday CPC rate increase. Lower their traffic levels by decreasing bids by .05 to .10 cents. Test the before and after conversions and traffic levels to make sure your change is sustainable.
Increase your revenue
Increase your revenue from products that convert at a high rate and have a low cost of sale by increasing the relative bid amount by .01 to .10 cents. Test revenue data before and after a bid increase to measure its effectiveness, and remember that one week of data is usually too small of a sample size to get a good read on the positive or negative effect of a bid.
Add Coupons, Dominate Sales
Shoppers are already looking for early deals this Holiday season. It’s a rush to savings. Tip the scale in your favor by adding a coupon on PriceGrabber.
“Adding coupons through the retailer feed is extremely effective for retailers trying to generate increased sales volume. Additionally, product level promotions are very helpful for retailers trying to gain a competitive edge on product listings where each retailer is offering MAP pricing or listings that have retailers in a constant “price war.” – Graham Jones, Vice President, PriceGrabber.
The best part about coupons on PriceGrabber is that they’re free on product pages and they’re easy to add. We wrote a post all about it here.
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