Feedback Impacts Feed Success

Posted by CPC_Andrew on October 4, 2010 in Strategy

Consumer reviews continue to increase their importance on comparison shopping engines. Google Product Search now includes merchant ratings for merchants with at least four out of five stars and 30 or more reviews. Google also recently announced a partnership with Bizrate Insights to enhance Google Product Search merchant reviews.

Other review sites that boost your Google Product Search ratings can be found here.

CPC Strategy has encouraged merchants to install CSE surveys since 2008. We put together a special survey code for our clients that randomly displays one survey from NexTag, Shopzilla, or Shopping.com to shoppers after they complete an order. This gives customers only one survey to complete and increases seller ratings on a range of shopping engines.

Use positive buyer feedback to increase your sales and conversions this Holiday season.

Through October 31st, CPC Strategy clients that opt to include the Bizrate Point-of-Sale survey on their receipt/confirmation page will receive a $25 dollar Shopzilla/Bizrate marketplace credit to their Shopzilla/Bizrate campaigns (survey must remain active for at least 60 continuous days).

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About the Author+Andrew Davis is CPC Strategy's Director of Marketing, an expert in ecommerce marketing strategy, product marketing and all things comparison shopping related. In September 2010, Andrew finished writing the first-ever Merchant Comparison Shopping Handbook which teaches online retailers the most effective way to start and manage their comparison shopping campaigns. Today Andrew spends most of his time consulting medium and large online retailers and online marketing agencies. You can contact Andrew directly at andrew@cpcstrategy.com or via phone at 619-297-3798. See all posts by this author here.