Google Local Shopping Wants You

Posted by CPC_Andrew on September 2, 2010 in Strategy

Yesterday Paul Lee announced on the the Google Merchant Blog that Google wants merchants to submit their information to Google Local Shopping in a push to expand a local network of search results for it’s users.

Please note that excellent Product Search data quality is a prerequisite for participation, so make sure that you are submitting an accurate and complete data feed, including unique product identifiers. Additionally, to take part you’ll need to have your stores listed on Google Places, so make sure you have submittedand verified your store listings.

It will be interesting to see the impact this program has on shoppers.

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About the Author+Andrew Davis is CPC Strategy's Director of Marketing, an expert in ecommerce marketing strategy, product marketing and all things comparison shopping related. In September 2010, Andrew finished writing the first-ever Merchant Comparison Shopping Handbook which teaches online retailers the most effective way to start and manage their comparison shopping campaigns. Today Andrew spends most of his time consulting medium and large online retailers and online marketing agencies. You can contact Andrew directly at andrew@cpcstrategy.com or via phone at 619-297-3798. See all posts by this author here.