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Yesterday the recently launced Shopzilla Merchant Services Blog (which we must note contains some great information) released an interview with our very own account manager/blogger Andrew.

In it our resident CSE aficionado describes the best practices of data feed submission, including the importance of having proper titles, descriptions, and categories which applies not only to Shopzilla, but to the overall comparison shopping space as well:

I don’t recommend stuffing your titles and descriptions with keywords, as this can decrease the relevancy of the words that you want to be promoting first and foremost. You want to provide shoppers with a brief, clear synopsis about what the product is in order to make an informed purchasing decision.

It’s short and concise, but contains plenty of great information on CSE habits that all merchants should be practicing.

And as they say, practice makes perfect.

Check out the full interview here:


Product Feed Optimization 101

Demystifying Shopping Feed Technology & Strategy

About the AuthorTien Nguyen is a co-founder of CPC Strategy and deals with data feeds in his waking hours and often in his sleep. He spends his free time with Rubik's cubes while rooting for the underachieving Raiders and UCLA sports teams where he graduated with a mathematics/economics degree. See all posts by this author here.

  • Applegate

    Hey there,

    Under my shopzilla Place bids tab, there is a notification “you do not have permission to set bids”, and the bid range is “$0-0”, any idea how to set it right?


  • Hi,

    Either the account isn’t funded or the feed hasn’t processed because of some error. The campaign status should be listed as “inactive” in big red letters in the top left corner of the dashboard homepage. If neither of these is true, then click the “Contact Us” tab in the upper right corner of their merchant dashboard to email your account manager.

    Hope this helps.