Become to Launch Halloween Microsite on September 7, Attempts to Scare Traffic to Your Website


This morning Become sent a message to their merchants which details how you can get a piece of the free traffic from their Halloween microsite that launches September 7:

Valued Partner,

As you may know, we are launching a dedicated Halloween Site! Our Halloween microsite is expected to launch September 7th and will help users find great deals on costumes, Halloween décor and more! And best of all, we expect this microsite to deliver even more qualified leads to you during this holiday!

What we are offering:

Clicks from your submitted product offers to the Halloween site are free!

What we need*:
For individual product deals:

  • Product titles you are offering deals on, with detailed description of the deal; additionally, if there are time restrictions on this deal, then please let us know so we can include this information Limit 50 deals
  • Links for these products
  • 120×60 pixel logo
  • Store description (100 words max)

Ex:
Product title: $10 off Grim Reaper Costume
Description: This costume comes complete with your personal scythe (adjustable handle length and engraved pattern of your choosing), now available at $10 discount with Promocode SPOOK10 while supplies last. The cloak is made from soft velvet and features…
URL: www.yourstoreURL/grimreaper00111
Store Description: Your Store has been in business since 2005…

For category deals:

  • The type of deal you are advertising; additionally, if there are time restrictions on this deal, then please let us know so we can include this information Limit 50 deals
  • Link to the deal
  • 120×60 pixel logo
  • Store description (100 words max)

Ex:
Deal Description: 10% off Harry Potter Costumes with Discount Code HP2010
URL: www.yourstoreURL/costumes/harrypotter

*Our QA team will be selective regarding the deals we receive in order to keep the site relevant to user interests.

Additionally, we do have limited display advertising available on our Halloween site; contact us at sales@become.com for more information.

If you have not sent us your Halloween offers, then please let us know ASAP of any promotions you are offering for Halloween by emailing us at merchanthelp@become.com.

Best of luck!

The Become.com Team

We anticipate the percentage increase in traffic to be low but how can you complain, it’s free. Comparison shopping engines (CSE’s)are beginning to gear up for the holidays with special offers and new features. Take advantage of the traffic increases on the CSE’s by offering coupons to your customers, and see if you can increase the level of data quality you provide in your datafeeds.

About the Author+Andrew Davis is CPC Strategy's Director of Marketing, an expert in ecommerce marketing strategy, product marketing and all things comparison shopping related. In September 2010, Andrew finished writing the first-ever Merchant Comparison Shopping Handbook which teaches online retailers the most effective way to start and manage their comparison shopping campaigns. Today Andrew spends most of his time consulting medium and large online retailers and online marketing agencies. You can contact Andrew directly at andrew@cpcstrategy.com or via phone at 619-297-3798. See all posts by this author here.

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