Change to Yahoo! Shopping and PriceGrabber Ratings Syndication

Posted by CPC_Andrew on June 2, 2010 in Strategy

Starting June 3 Yahoo! Shopping announced that their merchants can list both PriceGrabber and Yahoo! Shopping reviews on Yahoo! Shopping accounts.

This gives merchants the opportunity to strengthen their product listings with a combination of PriceGrabber surveys and Yahoo! Shopping surveys. Great job Yahoo!

“On June 3, the Yahoo! Store team will add a new field to the ratings page in Store Manager to enable syndication of your [PriceGrabber] transactional ratings to Yahoo! Shopping. This field will allow participating merchants to enter and submit their PriceGrabber Retailer ID in order to syndicate their store transactional ratings to Yahoo! Shopping via their PriceGrabber account.”

Your PriceGrabber Retailer ID can be found in three places:

In your PriceGrabber merchant survey code
In your PriceGrabber CTS code (sales tracker code)
By asking your PriceGrabber account representative

To reiterate, starting June 3 the ratings page in the Yahoo Shopping Store Manager will have a field that allows the syndication of PriceGrabber and Yahoo Shopping store reviews. To syndicate enter your PriceGrabber Retailer ID and that should be it.

If you have trouble finding your PriceGrabber Retailer ID feel free to e-mail me at Andrew@cpcstrategy.com and I’ll be happy to help you find it.

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About the Author+Andrew Davis is CPC Strategy's Director of Marketing, an expert in ecommerce marketing strategy, product marketing and all things comparison shopping related. In September 2010, Andrew finished writing the first-ever Merchant Comparison Shopping Handbook which teaches online retailers the most effective way to start and manage their comparison shopping campaigns. Today Andrew spends most of his time consulting medium and large online retailers and online marketing agencies. You can contact Andrew directly at andrew@cpcstrategy.com or via phone at 619-297-3798. See all posts by this author here.