Shopping.com Offering Personalized Feed Optimization

Posted by on June 25, 2010 in Uncategorized

Merchants listed on Shopping.com have been receiving notifications on what their feed may be missing in preparation for their new feed requirements starting on July 1st. Those who fail to meet these new requirements risk being having their products delisted from Shopping.com

Now, expanding on just getting the minimum required to get listed, Shopping.com is going to begin offering merchants reports on how to optimize their feeds to ensure they’re getting the highest quality traffic possible.

However, it should be noted that since these are all computer generated, rather than human-reviewed, that the information can be misleading and feeds that are in fact fully optimized can be flagged with warnings that are out of a merchant’s hands.

A sample report can be seen below:

More information can be gleaned here.

About the AuthorTien Nguyen is a co-founder of CPC Strategy and deals with data feeds in his waking hours and often in his sleep. He spends his free time with Rubik's cubes while rooting for the underachieving Raiders and UCLA sports teams where he graduated with a mathematics/economics degree. See all posts by this author here.

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