Shopping.com Announces Rate Changes, Effective March 12
Not to be outdone by Smarter.com’s rate changes Shopping.com has announced their own rate changes of their own.
After introducing their price dependent CPC rates last year in which their rates are determined by both category as well price, they’ve announced some changes that by March 12 will take effect.
Below are the categories that will be affected:
These changes are not quite as drastic as the ones made by Smarter, and include reduced CPC rates within certain categories as well.
It’ll be interesting to see the effect this will have on our merchants’ campaigns, as well as what the other shopping engines are going to do about their rates.
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