Yahoo Launches off the Holiday Season, Announces CPC Rate Increases
Christmas trees, Santa Claus, long lines at the mall, CPC rate hikes–all are great indications that the holiday season is right around the corner. Launching off this campaign is Yahoo, who are announcing that their rates will be increased by 25% in all categories.
Important Notification: Product Submit Seasonal Rate Adjustments
Dear Product Submit advertiser,
From November 2, 2009, until December 29, 2009, Yahoo! will be making a seasonal rate adjustment by increasing the cost per click (CPC) by 25% in all categories. This means that during this period your actual billed CPC will be 25% higher. This adjustment reflects the increased consumer buying activity during the holiday shopping season, which is typified by increased leads, better conversion to sale, and increased revenue for our merchant partners. The 25% adjustment to your billed CPC will be reflected on your Click Report and in your invoice.
Please Note: You will not need to make changes to your account before or after this period.
Traditionally shopping engines will increase their CPC rates across the board (with Shopping.com being an exception last year) during the Q4 season, generally from November until early January-ish.
While many merchants may see their campaigns skyrocket in spend with the increased number of users in combination with the rate hikes, they generally see a higher rate of return as well-if of course, they are able to keep a close eye on their campaigns, or perhaps hiring a service to keep an eye on it for them :)
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