Below you’ll find both sample data feeds and links to data feed specifications for the major shopping and Retail Search engines (updated regularly). It’s highly recommended that you read over the latest specification at the engine resource site before deploying the feeds for your campaigns.


Google Shopping Campaigns Feed


Google Shopping Campaigns Feed Resources


Google Product Listing Ads / Google Shopping Feed


Google Product Listing Ads Resources

* Google Product Listing Ads will be replaced by Google Shopping Campaigns August 2014.

Amazon Product Ads Feed


Shopzilla Feed


Comparison Shopping Engine Resources

PriceGrabber Feed


Nextag Feed Feed


Bing Product Ads Feed


Bing Product Ads Resources


Bing Shopping Feed


Become Feed Feed


Pronto Feed


TheFind Feed



Learn how to effectively manage retail search campaigns from the industry’s Knowledge Leaders.


Product Feed Optimization 101

Demystifying Shopping Feed Technology & Strategy

About the AuthorNii is COO of CPC Strategy, a shopping feed management agency and is responsible for day-to-day business operations and long-term financial, tactical and strategic planning for the company. He has been with CPC Strategy since January of 2007. Prior to working with CPC Strategy, Nii was a product manager at eBay working on algorithmic merchandising and reviews and guides. See all posts by this author here.

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Product Feed Optimization