Pronto Launches New Microsites
In an effort to help consumers who are looking for specific items, Pronto has launched three microsites, Pronto Home, Pronto Style, and Pronto Tech.
As their names would imply, the sites list only items for home decor goods, clothing, and tech products respectively.
The sites should help narrow the focus of consumers looking for specific products, and since most shopping engines are cumulative, it can make the experience slightly less intimidating since the crossover audience shopping online between say LCD TVs and couch cushions may be relatively low–not that we judge here :-)
Pronto has yet to integrate the sites on their main home page yet, but since the sites are still in “beta” mode we should expect it to be promoted further in the coming weeks or months.
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