social media contest

8 Do’s & Don’ts That Can Make or Break Social Media Contests

Whether on Facebook, Instagram, Pinterest, Twitter, or Snapchat–there’s no doubt that social media contests are a big deal for online retailers. If you’ve… > Read More

facebook slideshow ads

Facebook Slideshow Ads: Cost-Effective Video Ads For Retail Brands

Not only do Facebook Slideshow ads reduce the need for video production time and resources, but they are easy and fast to develop with… > Read More

google customer reviews

What are Google Customer Reviews?

Google Customer Reviews is a free program that allows businesses to collect feedback from users who’ve made a purchase on their site. According to… > Read More

amazon sales tax

Amazon Sales Tax Compliance: What FBA Sellers Should Know

A major challenge for any ecommerce business owner is managing their sales tax compliance. Understanding collection requirements, configuring your shopping cart or marketplace, managing… > Read More

facebook split testing

The Ultimate Guide to Facebook Split Testing

Seasoned advertisers understand the importance of being able to test and implement different variations of their ads. Simple A/B tests can be crucial… > Read More

programmatic advertising for videos

Programmatic Advertising: Drive Conversions With Direct Response Videos

Video ads have come a long way from 30 second TV spots–but they still have a long way to go. A lot of… > Read More

enhanced brand content

Enhanced Brand Content Improves Conversion Rate for Polaris Optics

Enhanced Brand Content (EBC) allows Brand Registered Sellers to showcase the unique value proposition of their products through vivid images and text placements…. > Read More

ppc scope brian johnson interview

Amazon Ads Can’t Fix a Bad Product (& Other Lessons from PPC Scope’s Brian Johnson)

Whether you’re just starting out in the world of Amazon PPC or you’ve been in it since the early days–there’s always more to… > Read More

adwords audience campaign lists

Save Time By Adding AdWords Audience Lists at the Campaign Level

If you’re currently managing a high volume of ad groups, the thought applying audiences to each one and analyzing the results separately seems intimidating… > Read More

menswear

How Online Clothes Shopping for Men is Evolving in 2017

Let’s take it back to 2007–pre-Zappos. A man named Andy Dunn just cashed in his 401k and is working on getting funding for… > Read More

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