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Jet vs. Amazon: The Ecommerce Marketplace Comparison

Jet vs. Amazon Following their launch early last week, the highly anticipated shopping platform Jet.com is off to a decent start but has a long road ahead to catch up with the reigning Amazon empire. Interested shoppers can test out Jet with a special 3-month… > Read More

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How to Optimize Your AdWords PPC Campaign Structure

Why is AdWords PPC Campaign Architecture Important? There are a variety of practices on how to set up your AdWords PPC campaigns and build them appropriately, but why does it matter? According to Kelly O’Connell, PPC Architect at CPC Strategy, PPC architecture has… > Read More

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FBA Fees & Allocation: Sending the Right Products to Fulfillment by Amazon

How To Execute a Profitable Fulfillment Strategy FBA is the single most influential lever third-party sellers can pull to improve Marketplace performance. For both brands and resellers, having an advanced fulfillment strategy is critical when it comes to gaining more Buy Box share,… > Read More

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How Amazon Product Reviews Grew My Brand to $50 Million

Amazon Product Reviews Elevate Brand Success In 2011, John Merwin, CEO of DreamFoam Bedding took a suggestion from his wife to start selling mattresses online. With 17 successful brick and mortar stores and a company valued at just over $9 million dollars already under… > Read More

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Accurately Represent Your Products with Google Manufacturer Center

Introducing the Google Manufacturer Center Manufacturer product data, such as images, descriptions and variants, are expected to be accurate, rich and consistent for shoppers online. According to a recent announcement, Google Manufacturer Center is now available to help brand manufacturers accurately represent their products to… > Read More

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How to Optimize Your Campaign with AdWords Negative Keywords

Leveraging AdWords Negative Keywords AdWords negative keywords are important because they help retailers sculpt or refine the reach of their targeting. According to David Weichel, Paid Search Director at CPC Strategy, “Without taking a closer look at the Search Terms Report, retailers might not come across these… > Read More

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Retail Experts Weigh in on the Google Buy Button

Introducing the Google Buy Button: After significant hype, Google’s Buy Button also known as “Purchases on Google” is now available to select retailers through Google Product Listing Ads (PLAs). Shoppers will now be able to purchase their favorite products directly from search engine… > Read More

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Amazon 3-Day Course Series: Advanced Fulfillment Strategy for Amazon Sellers

How Third-Party Sellers Can Execute a Profitable Fulfillment Strategy For both brands and resellers, having an advanced fulfillment strategy is critical when it comes to gaining more Buy Box share, increasing detail page conversion rates, and optimizing the overall profitability of Amazon… > Read More

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Amazon Product Advertising on 2x eCommerce – Interview

CPC Strategy’s CEO Rick Backus was recently featured on 2X eCommerce to discuss Amazon Product Advertising strategy. 2xeCommerce.com is a blog dedicated to ecommerce and multichannel marketing run by the show’s host Kunle Campbell. Campbell is an e-commerce marketing consultant specialist for mid-tier online retailers. He helps… > Read More

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How To Grow Your Brand On Instagram: Q&A with Blenders Eyewear

Successful Brand Marketing Through Instagram Chase Fisher and Blake Jensen were neighbors in their last semester of college in San Diego when they decided to start their own sunglasses company – Blenders. Fisher, a competitive surfer and Jensen, a graphic designer, we were both… > Read More

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