The Phased Approach to Amazon Sponsored Products: Product Content Evaluation

Strategy for Automatic & Manual Campaigns Series Sponsored Products is one of the most powerful tools for driving discoverability and incremental sales for Amazon sellers. Sponsored Products ads (as seen below) can impact a seller’s overall Marketplace Strategy by: Providing an acceleration program for newer or… > Read More

dynamic search ads

How to Spur Growth & Efficiency Gains with Dynamic Search Ads

Utilizing DSAs to Drive High Quality Traffic Dynamic Search Ads allow advertisers to take advantage of Google’s improving search algorithms to drive high quality traffic to the most relevant landing pages. In order for advertisers to take advantage of DSAs, they must… > Read More


Pinterest Now Has A Bulk Upload Tool

Pinterest Introduces Bulk Upload Tool Earlier this week, Pinterest introduced a bulk upload tool – another advancement in their efforts to promote buyable pins and encourage retailers to invest in their social commerce platform. “We now have the ability to create multiple promoted… > Read More


3 Ways to Shop Faster This Thanksgiving with Google Shopping Mobile

Browse Faster with Google Shopping Mobile Without a doubt shoppers will be reaching for their cell phones to make purchases this Thanksgiving weekend.  Although some consumers might participate in recent trends such as REI’s #OptOutside to avoid the in-store holiday madness on Black Friday – we can guarantee most consumers will… > Read More


Generating a Higher ROI with Amazon Marketing Services – Answered

Increasing ROI with Amazon Marketing Services Amazon Marketing Services (AMS) provides vendors with a number of different tools to help them stand out against their competition and drive traffic back to product detail & branded pages. But in order to see a stronger… > Read More


The Black Friday – Cyber Monday Ecommerce Checklist

Black Friday – Cyber Monday Checklist According to Google’s Holiday Calendar, Black Friday in-store pick-ups rose 40% last year and Cyber Monday became the biggest day in U.S. online shopping history. This year, they anticipate at least a 14% increase in sales for online… > Read More


YouTube Shopping Ads Now Available To All Advertisers

YouTube Shopping Ads Out of Beta & Now Live This week, both of YouTube’s Shopping ad formats including “TrueView for Shopping” and “Shopping Ads on YouTube” are now out of beta and available to all advertisers in AdWords. To be clear, the… > Read More


Black Friday Isn’t Dead, but Cyber Monday Could Steal its Thunder

Black Friday vs. Cyber Monday Black Friday is losing its charm. Consumers are less interested in waking up before the sun to battle parking lots full of sleepy shoppers to stand in long lines for a TV that might not even have… > Read More


Identify Missing Traffic With New Google Shopping Click Share

Introducing Google Shopping Click Share Google recently announced a new metric called “Click share” that can be used to help retailers identify when they are potentially missing out on traffic. As seen in the example below, Click share is calculated by the… > Read More

google shopping-optimization

Expert Q&A on Google Product Feed Optimization Before Holiday Sales Rush

2015 Holiday Google Product Feed Optimization Google Shopping will be a primary sales channel for many retailers this Black Friday, but in order to hit ROI targets and increase campaign profitability, retail marketers need an advanced product feed optimization strategy. Jason Bell,… > Read More

Older Posts

The 2015 Fulfillment by Amazon Guide

How Professional Sellers Can Strategically Implement FBA