amazon coupons

Amazon Rolls Out New Coupons in Seller Central (Yes, It’s a Big Deal)

Whether you read about the new Coupons in Seller Central or stumbled across the tab while managing your account, you’re probably wondering if… > Read More

facebook retargeting

A Closer Look at CPC Strategy’s Relationship with Facebook

Our Facebook Performance Marketing program diagnoses and executes on ad strategies that align Facebook with your unique business objectives. But what really sets… > Read More

facebook broad audience targeting

The Lowdown on Facebook Broad Audience Targeting

Dynamics ads are amazing for remarketing. Able to remind Facebook users of products they previously browsed or added to their cart, or even… > Read More

Google double reporting

Google Doubles Daily Budget Spend: Should You Be Concerned?

In October, Google AdWords campaigns became eligible to spend up to twice the average daily budget to help advertisers reach their goals, whether… > Read More

Bing Updates Conversion Tracking Due to Safari’s New Intelligent Tracking Prevention

Last week, some of our clients received an email from Bing encouraging them to update their Universal Event Tracking (EUT) due to a… > Read More

CPC Strategy Visits Amazon HQ, Talks Technology & Creative Content

At CPC Strategy, our purpose is to serve as the strategic layer between your business and Amazon to ensure advertising campaigns are not… > Read More

amazon expert roundtable

Experts Chime In: Will the Discount Provided by Amazon Help or Harm Third Party Sellers?

With Black Friday just around the corner, busy shoppers are already browsing for the best deals they can find on their favorite products… > Read More

facebook and google

Proof That Facebook and AdWords Work Better Together

This year, Google and Facebook are projected to claim half of all ad revenue worldwide. Unfortunately, many advertisers still aren’t taking advantage of… > Read More

dream water

Dream Water & CPC Strategy Team up to Increase Amazon Advertising Revenue

Do you ever find it difficult to fall asleep? If you work in the ecommerce realm, we understand there’s a lot to keep… > Read More

facebook dynamic ads for retail

When To Use Facebook Dynamic Ad Retargeting vs Traditional Retargeting

Retargeting has long been an effective way for retailers to reach prequalified, already proven leads and push them further down the sales funnel…. > Read More

View More Posts