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SEO vs. PPC: Which one is more important? [Infographic]

In June, Jim Yu, a contributor for Search Engine Land, wrote that PPC and SEO are both essential components of most search engine marketing campaigns. But which campaign should you spend more time on- SEO or PPC? Siteber recently created an infographic… > Read More

diagnostics-tab-google-shopping

7 Key Google Shopping Updates Announced Just in Time for Thanksgiving Weekend

Today, Google announced significant updates to their Shopping program – changes which should positively impact how retailers can leverage their inventory on search for the holiday. Below we cover what the more significant updates actually mean. The 7 Google Shopping Updates Addition of PLA Auction Insights Improved… > Read More

Digital search news

This Week in Retail Search News 11/19/2014

Retail Search Weekly News Recap Leading, Reliable, and Updated News on Retail, Digital Marketing, Tech and Ecommerce Each week CPC Strategy rounds up the leading Retail Search news on Google, Amazon, Mobile, and other leading verticals in one convenient article. This is a… > Read More

Retail online sales seasons

How to Sell Air Conditioners in January (3 Lessons from Someone Who Does)

Last year, Q4 online sales increased 10%, projecting a $41 billion online profit for retailers. Alongside the increase for sales during Q4 is the increasing competition for online sellers during the holiday. Similar to how big box stores open earlier every year for… > Read More

Branded PPC search

4 Branded PPC Lessons From Over 250 Brands in Paid Search

This is a guest post by Sam Engel. Sam is the Marketing Manager at BrandVerity, a technology that detects online brand and trademark abuse. You can contact Sam at sengel@brandverity.com.   The State of Branded Keywords in Paid Search: Branded PPC Study After evaluating nearly… > Read More

Google-product

Simple Google Data Hacks Online Retailers Aren’t Using to Increase Sales

So you’re on top of all of the essential product information you’re posting on search and inventory channels from your data feed. You’ve got the car in gear and you’re driving. Now what? Let’s put this vehicle into motion, and kick it… > Read More

Social media posting time

Social Media Rules for Twitter, Facebook, and Google+ [Infographic]

More than half of people in the US have a social profile (56%), 22% of those people using social sites multiple times a day (nearly 2/3). American’s use social media every day. 58 million people in the US admit they use social… > Read More

Google inventory for more sales

Data Quality Tips You Can’t Afford to Ignore on Google Shopping

Selling on Google? Selling on Amazon? Selling anywhere online? It all starts with good product data. Your inventory data is your foundation for success. You wouldn’t show up to a 5K in jeans and expect to compete with runners wearing athletic apparel…. > Read More

Retail-search-news1

This Week in Retail Search 11/9/2014

Retail Search Weekly Recap Leading, Reliable, and Updated News on Retail, Digital Marketing, Tech and Ecommerce Every week CPC Strategy rounds up the leading Retail Search news on Google, Amazon, Mobile, and other leading verticals in one convenient article. What’s the lowdown in… > Read More

Shopping-cart-abandonment

Two Steps to Identify Why People Are Leaving Your Site [Video]

In 2013, as many as 74% of online shopping carts were abandoned by shoppers (Barilliance), Up from 72% in 2012, and 69% in 2011.  Generating leads through PPC marketing requires time, talent, and a PPC ad budget- elements which online retailers often squander… > Read More

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