2016 Facebook Black Friday & Cyber Monday Advertising Recap

As an agency managing hundreds of retail brands, we take Q4 serious and view it as a opportunity to reflect on recent advertising campaigns, successes, and most importantly major trends during the holiday shopping season. Although Facebook hasn’t always been viewed as a… > Read More

influencer marketing

The Ultimate Influencer Marketing List

Influencer Marketing is a powerful strategy that incorporates social media and content to build relationships with trusted people in your industry and drive your brand’s message to a target audience. According to eMarketer, 81 percent of advertisers who have used influencer marketing judged it to be… > Read More

shoppable instagram

Shoppable Instagram: Best Practices to Turn Followers into Customers

*This article was written by Ronit Epstein, Marketing Communications Manager (Yotpo) Instagram is a key platform for building brand recognition and cultivating a loyal, engaged client base. Instagram’s over 500 million users are especially engaged. In fact, of all social channels, traffic to… > Read More

woman leaving facebook review

Why Customers Probably Trust Facebook Reviews More Than Reviews on Your Site

Where do your customers go when they have a question about your product? Even more importantly, where do they go to find reviews about you and to leave reviews of their own? If you think it’s your website or a review site like… > Read More

2017 facebook predictions

2017 Facebook Advertising Predictions

Advertising on Facebook presents a unique opportunity because it’s a channel that can address every stage of the ecommerce conversion funnel—from brand awareness to generating revenue to creating loyal customer relationships. The best practices around organic Facebook strategy have been well publicized,… > Read More

google manufacturer center guide

How to Upload Your Google Shopping Feed Into the Manufacturer Center

There are about 150,000 advertisers using Google Shopping to sell their products, and it’s only going to get more competitive as the years go on. If you’re a brand manufacturer, it’s important that your products are represented accurately and attractively. It’s also… > Read More

amazon media group

AMG Display Advertising Targets Shoppers Off Amazon Using Customer Data

From home page banner placements to HTML offerings, Amazon Media Group (AMG) is a premium advertising offer available within Amazon Vendor Services. AMG Display Advertising gives vendors the capability to create relevant campaigns that drive results and access full-funnel campaign metrics. But, one… > Read More

Eye Love LLC Leverages Amazon Marketplace to Support Their Humanitarian Efforts

Eye Love LLC was founded in 2015 by Dr. Travis Zigler and his wife Dr. Jenna Zigler with the hope to provide affordable eye care to those in need. Eye Love currently operates most of their business through the Amazon Marketplace, leveraging Amazon… > Read More

retail-trends-2017

Retail Trends and Predictions for 2017

It’s that time of year again–holiday sales are in full force, U.S. customers are emerging from a post-election sales halt, and Black Friday and Cyber Monday sales are on the horizon. At CPC Strategy, we’ve been talking about Q4 strategy for months…. > Read More

ams category targeting

AMS Category Targeting for Amazon Product Display Ads

In an effort to improve the AMS platform, Amazon has launched Category-level targeting as a new option available for Product Display Ads. According to Amazon, this new feature allows for easier campaign set-up as opposed to selecting interests or ASINs one at… > Read More

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