New A++ Content on the Horizon for Vendors?
Although there is no official news release from Amazon (yet), it looks like Marketplace is testing out some pretty cool new interactive features… > Read More
Is Google Analytics Misreporting Your Facebook Conversions?
If you’re using both Facebook Ads Reporting and Google Analytics to measure your Facebook advertising ROI, you’ve probably noticed something: the numbers just… > Read More
Google AdWords Optimization Checklist to Beat the Competition in Q4
Google/Alphabet raked in 26.06 billion in Q4 last year, and aggregate paid clicks were up +36% from Q4 2015. We’re expecting great things… > Read More
How Will the Google Ad Experience Report Impact My Ecommerce Site?
Google is taking its role in the Coalition for Better Ads seriously. With the release of its Ad Experience Report—as well as a… > Read More
Facebook Advertising in Q4: Is Your Business Ready for the Competition?
Social is really the only digital channel that allows brand advertisers to target shoppers at every stage of their buying process. “Whether they… > Read More
Increase Your Facebook Advertising Conversions With 6 Actionable Tactics
Conversions are the holy grail of online advertising. More than just clicks or views, Facebook advertising conversions tell you that an ad really… > Read More
Google Introduces a New Merchant Center Feed Experience
The product feed is often one of the most overlooked aspects of effective product advertising due to its technical, often tedious nature. Despite… > Read More
Sell More on Amazon During the Back-to-School Season
Back-to-school sales this year are predicted to beat last year by +4.0% or $74.03 billion, according to eMarketer. Predictably, many shoppers will be turning… > Read More
Should You Be Using AMP for Your AdWords Landing Pages?
Last year, Google launched its Accelerated Mobile Pages project—or AMP. Essentially an open-source, user-friendly development framework, AMP lets you create customized, fast-loading web… > Read More
Why Your Business Should Be Using Custom Goal Completions in Google Analytics
Conversions are typically the leading KPI most ecommerce business owners will monitor. But as expert advertisers in the PPC space, we understand that… > Read More
