5 Google Shopping Changes To Make ASAP [Webinar Today]
85% of Product Listing Ads merchants have already switched over to Google Shopping Campaigns. Don’t get left behind. Tune in to today’s webinar to learn how to: Make the switch Increase conversions with Google Shopping Campaigns Set up Shopping Campaigns for the… > Read More
PPC Trademark Abuse is a Bigger Deal Than You Think
Ever notice those annoying and shamelessly spammy AdWords ads? I’ll give a good example that shows even the mighty Nike brand isn’t immune to what is known as “third party trademark abuse.” Trademark abuse is rampant on Paid Search channels like AdWords,… > Read More
Top Email Marketing Services: Vertical Response Review
Vertical Response Email Marketing Service Review Choosing an email marketing service is difficult, below is a review of Vertical Response to help you make informed decisions about email marketing services. For information about other top email marketing services including MailChimp, view more reviews… > Read More
3 Reasons You Need to Switch to Google Shopping Campaigns Today
Google Shopping Campaigns upgrades Product Listing Ads automatically in less than 25 days. Are you prepared for the switch? 3 Things to make you think twice about waiting to switch to Google Shopping Campaigns 1. 85% of PLA advertisers have switched to… > Read More
Meetings: The Good, The Bad, & The Ugly [Infographic]
Meetings are an unavoidable aspect of businesses and are meant to be a driving force for productivity. To maximize productivity in meetings, the infographic below explains the causes of unproductive meetings and how to avoid them. Three Simple Ways to Improve Meetings Is… > Read More
Amazon Product Ads Re-Opens Shoe Category
This morning, Amazon let all CPC advertisers know that it would be re-opening Shoes as an available category for their Amazon Product Ads program. Screenshot of the original email below: The additional good news on top of this announcement is their incentive… > Read More
This Week in Retail Search: 7/16/2014
Retail Search Recap 7/16/2014 Leading, Reliable, and Updated News on Retail, Digital Marketing, Tech and Ecommerce Retail News Below are the most important stories in retail search this week. RetailWire: UPS Partners with comScore to Study The Effect of Free… > Read More
Understanding AdWords Keyword Match Type with HIMYM
Google ads have an average click-through rate of 3.16%. For online advertisers AdWords ads are an opportunity to drive higher clicks and sales on Google search- a significant revenue driver. To truly leverage AdWords campaigns you need to understand AdWords match types, and… > Read More
Today: Q4 Retail Search Strategy with HookLogic [WEBINAR]
Today at 11 AM PST, we’ll be joined by product ad technology platform HookLogic to dive into Q4 Retail Search Strategy – the channels and triggers you need to be focusing on during this Holiday shopping season. We’ll cover: The New Challenge… > Read More
5 Statistics Driving Mobile Retail Search
In the last 3 years mobile phones have become an integral component to the retail experience. The mobile revolution continues with the recent announcement of Amazon’s Fire Phone, the world’s first retail centric phone. The Numbers Behind Mobile Retail Search Last year,… > Read More
