Amazon Sponsored Products Introduces Bulk Uploads, Advanced Keyword Match & Negative Keywords

Introducing 3 New Sponsored Products Features Amazon’s Sponsored Products program has consistently proven to be a key way to increase visibility and the pillar of sophisticated third-party selling strategy.  As of October, the Amazon Sponsored Products (SP) program added 3 significant new features including… > Read More


What is the Amazon Brand Registry?

Amazon Brand Registry 101 Amazon Brand Registry is a critical component for manufacturers on who want to gain better control over their product listings. The Amazon Brand Registry is only available to sellers who manufacture or sell their own branded products. Manufacturers… > Read More


Google Shopping Expands YouTube TrueView Advertising Platform

Google Shopping Ads for YouTube TrueView Throughout the year, Google has made consistent efforts to integrate video and retail advertising with their latest platform, TrueView. Now, instead of having to go to a special section within AdWords to create, manage and optimize video campaigns,… > Read More


How Vendors Can Avoid Amazon Chargeback Fees

Amazon Chargeback Fees For Vendors From packaging problems to technical errors in transmitting Electronic Data Interchange (EDI), Amazon will charge vendors for almost anything they can. Amazon Chargebacks are operational fees a vendor will see as deductions from their Amazon remittance checks…. > Read More


Amazon Announces the Discontinuation of Amazon Text Ads

Amazon Text Ads Terminated It feels like just yesterday we announced the discontinuation of Amazon Product Ads and the introduction of Amazon Text Ads as an alternative for sellers to drive shoppers off Amazon and directly to their website. If it wasn’t clear before,… > Read More


How Attribution Modeling Impacts Retail Marketing Campaigns – Video

Multi-Channel Attribution Modeling  In Google Analytics, conversions and ecommerce transactions are credited to the last campaign, search, or ad that referred the user when he or she converted. Most retailers can agree that a large portion (if not all) of their marketing budget… > Read More


15 Questions to Know to Increase Amazon Sales in Q4

How to Increase Amazon Sales This Holiday Season The holiday shopping season presents the biggest sales opportunity of the year for the vast majority of Amazon sellers. During these next several months, defining an aggressive strategy and the flawless execution of that approach… > Read More


Google Customer Match Allows Retailers to Target Consumer Emails

Introducing Google Customer Match For the first time ever, advertisers can target ads against customer-owned data through Google AdWords new feature – Customer Match. Customer Match allows advertisers to upload their customer and promotional email address lists into AdWords.  From these email lists,… > Read More


3 Tips on How Retailers Can Increase 2015 Holiday Revenue

*This article was written by Angelica Valentine, Content Marketing Manager at Wiser. Predictions for 2015 Holiday Revenue The holidays are coming up quickly and recent data from Deloitte has made retailers pessimistic about their revenue outlooks. But not so fast. Even if… > Read More


Optimizing Your Amazon Sponsored Products Strategy – Video

Increase Profit with Amazon Sponsored Products For Amazon sellers looking to expand visibility on the marketplace, Amazon Sponsored Products is one of the most powerful tools sellers can leverage to increase profitability for their online store. Sponsored Products is an advertising platform on the… > Read More

Older Posts

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How Professional Sellers Can Strategically Implement FBA

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