What is the Amazon Advertising Platform (AAP)?

Posted by Tara Johnson on June 13, 2018 in Amazon Vendor Strategy

Amazon’s Vendor Premium Services offer vendors—a.k.a. brand suppliers to Amazon’s retail business—an opportunity to enhance their visibility on the marketplace through a variety… > Read More

2018 Internet Trends Report: 10 Big Takeaways for Ecommerce

Posted by Greg Swan on June 12, 2018 in Ecommerce

The 2018 Internet Trends Report is here, offering a macro overview of the biggest trends and power shifts shaking up today’s tech and consumer landscape…. > Read More

How to Find Instagram Influencers | Step-by-step

Posted by Tara Johnson on June 11, 2018 in Influencer Marketing

There’s no doubt about it: influencer marketing is one of hottest ways to reach new and potential customers in today’s digital world –… > Read More

5 Steps to Take Before Advertising on Amazon

Posted by Tara Johnson on June 7, 2018 in Amazon Marketplace

*This is a guest post by Becky Trowbridge, Managing Content Editor at eComEngine. Competition is fierce on the Amazon Marketplace. Advertising products on Amazon… > Read More

7 of the Best Ways to Respond to Negative Reviews

Posted by Tara Johnson on June 7, 2018 in Ecommerce

For today’s ecommerce retailers, negative reviews just come with the territory. In fact, with so many built-in, on-site rating and review features, many… > Read More

What is Google AdWords’ New Detailed Demographics Feature?

Posted by Greg Swan on June 7, 2018 in Google Adwords

Google has rolled out the Detailed Demographics beta to select advertisers, making it the most advanced demographic targeting yet in AdWords. Here’s an… > Read More

How Advertisers Can Prepare for the New AdWords Interface

Posted by Greg Swan on June 6, 2018 in Google Adwords

Heads up advertisers — the AdWords interface that you’ve been using for the last 8 years is about to go into full retirement…. > Read More

Best Influencer Marketing Practices 2018 | Trends, Targeting, & More

Posted by Tara Johnson on June 5, 2018 in Influencer Marketing

In the social media world, influencer marketing has become one of the most effective strategies around. And with millions of celebrities, YouTube stars… > Read More

The New Facebook ‘Clear History’ Feature | What You Should Know

Posted by Greg Swan on June 4, 2018 in Facebook

‘Clear History’ was first revealed at this year’s Facebook F8 conference in San Jose. The idea of clearing your historical Facebook data has sparked interest… > Read More

New Instagram Payments: Can Shoppers Purchase Items In-App?

Posted by Tara Johnson on June 1, 2018 in Instagram

Today, Instagram is one of the leading platforms to build brand awareness across 500 million active users. According to a recent article by… > Read More