Sell on Amazon: What is the Buy Box?
Amazon generates over $100 billion in sales every year. Of those conversions, over 90% occur using Amazon’s buy box. If you sell on Amazon and want to increase sales online, understanding and optimizing the Buy Box is pivotal. What is the Amazon Buy… > Read More
Sell on Amazon: Should I Use Fulfillment by Amazon (FBA)?
There are over 2 million third party sellers on the Amazon Marketplace worldwide, generating around 50% of Amazon’s total sales. If you sell on Amazon, or are looking to sell on Amazon as a third party seller, one of the first decisions… > Read More
Google Shopping Product Reviews to Roll Out Mid-September
Google Shopping will start featuring product reviews on the SERP starting “mid-September.” The noticeable orange 5-star rating system will be a sure differentiator for advertisers who aggregate product reviews. So what does this mean? Well, you have about a month and half… > Read More
The Cost of Poor Web Performance [Infographic]
74% of of consumers leave a webpage if it does not load on their mobile device within 5 seconds! How are you keeping your website in fighting shape? The infographic below illustrates the high cost of poor web performance and the effect on… > Read More
Amazon Opens Up the Buy Box to Used Products
The infamous Amazon Buy Box is no longer exclusively for new products. Sellers of used products can now be featured in the Buy Box, like below: Of course, all standard Buy Box eligibility rules still apply. Our Director of Technology, Tien Nguyen,… > Read More
20 Things NOT to Buy on Amazon for Back to School
Back to school shopping is in full swing for stores like Walmart, Staples, and Target. While parents are busily shopping sales at brick and mortar locations, those same stores are featuring online sales, alongside major online retailers including Amazon. Which back to… > Read More
This Week in Retail Search: 7/23/2014
Retail Search Recap 7/23/2014 Leading, Reliable, and Updated News on Retail, Digital Marketing, Tech and Ecommerce Digital Marketing News: Below are the top stories in digital marketing this week. VentureBeat: Facebook Looking At Shoppable Ads Following Twitter’s footsteps, Facebook has released… > Read More
Why You May NOT Want to Sell on Amazon for Back to School
Amazon is the number one destination for online shopping around the year, so it’s no stretch to imagine Back to School shoppers on Amazon purchasing markers, pencils and Frozen lunch boxes. What many Amazon sellers may not know is that many back… > Read More
5 Google Shopping Changes To Make ASAP [Webinar Today]
85% of Product Listing Ads merchants have already switched over to Google Shopping Campaigns. Don’t get left behind. Tune in to today’s webinar to learn how to: Make the switch Increase conversions with Google Shopping Campaigns Set up Shopping Campaigns for the… > Read More
PPC Trademark Abuse is a Bigger Deal Than You Think
Ever notice those annoying and shamelessly spammy AdWords ads? I’ll give a good example that shows even the mighty Nike brand isn’t immune to what is known as “third party trademark abuse.” Trademark abuse is rampant on Paid Search channels like AdWords,… > Read More
