AdWords vs AdSense: 3 Big Differences That You Should Know

AdWords and AdSense are two separate advertising platforms offered by Google that have very different use cases. Often used in the same context,… > Read More

The Amazon Ecosystem for Vendors, Explained | 2018 Edition

There was once a time when vendors had limited control over what happened to their products once they sold them to Amazon. Those… > Read More

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Spotify Ads | How to Leverage Music and Big Data to Win Consumers

Spotify went public in 2008 in a market crowded with rival music services. In less than 10 years, the music streaming app has… > Read More

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Facebook Ad Specs and Image Sizes 2018 | The Easy Guide

In order for an ad to be  effective, it’s content and creative needs to be customized – tailored exactly to the audience it’s… > Read More

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How to Install & Use the Facebook Pixel Helper Chrome Extension

Whether you’re having trouble with your Facebook Pixel or you just want to get the most out of using it, the Facebook Pixel… > Read More

The New Guide to Amazon Creative | Strategies for Brand Equity

As an agency managing hundreds of brands on Amazon, we’re big believers in the power of high-quality creative content. More than ever before,… > Read More

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Facebook Categories for Dynamic Ads | How-to + Expert Tips

Facebook recently released a new ad format: Categories for Dynamic Ads. Here’s a quick review of what Categories for Dynamic Ads are, the… > Read More

Amazon Retail Analytics Basic vs Premium

The Ultimate Amazon Retail Analytics Basic vs Premium Guide for Vendors

Amazon Retail Analytics (ARA) is one of the most powerful tools available to vendors who want to better understand and improve their operational… > Read More

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Facebook F8 2018 Quick Recap: What You Need to Know

Thousands of developers and industry experts descended upon San Jose last week for Facebook’s annual developer conference known as F8. CPC Strategy was… > Read More

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The Highest Converting Amazon Enhanced Brand Content Examples

Long gone are the days when Amazon sellers didn’t have the tools they needed to build brand equity and promote shopper loyalty. Today,… > Read More

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