local inventory ads

Google Local Inventory Ads 2016 Updates

What are Google Local Inventory Ads? Google Local Inventory Ads are designed to make it easier for online shoppers to identify inventory available in a company’s local store(s). According to Google, they offer the same rich product information as a Shopping ad but also… > Read More

amazon prime day lightning deals

Important Deadlines for Amazon Prime Day Lightning Deals & Deals of the Day

Amazon Prime Day Lightning Deals / Deals of the Day This year, Amazon sellers no longer have the ability to submit their own Lightning Deals / Deals of the Day. Instead Amazon has pre-selected which sellers and which products are eligible for deals… > Read More

How to Protect Your Amazon Product Listings & Brand Name

Protect Your Amazon Product Listings & Brand As a brand selling on Amazon, you may find yourself fighting off unauthorized sellers while Amazon turns the other way. While there is no ‘silver bullet’ for brand protection on Amazon, there are many strategic approaches… > Read More

amazon prime day 2016

Experts on How Amazon Sellers Should Prepare for Amazon Prime Day 2016

Amazon Prime Day 2016 Amazon Prime Day is a global shopping event held annually (mid July) and is likely be one of the biggest sales days of the year for a majority of sellers. Exclusively for Prime members, the sale offers more… > Read More

2016 amazon fees

How Q4 2016 Amazon FBA Fees Will Impact Your Business

Announcing the 2016 Amazon FBA Fees Last year, Fulfillment by Amazon (FBA) volumes, growth rates, and inventory levels were extremely high. As a result, Amazon’s U.S. fulfillment centers were very full in months of November and December and throughout most of Q4. According to… > Read More

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What are Google Shopping Campaign Priority Settings?

Google Shopping Campaign Priority Settings When you have the same product in multiple Shopping campaigns, you can determine which campaign should participate in the auction for that product with campaign priority settings. Campaign priority is useful when you’re advertising the same product,… > Read More


The Impact of Instagram Dynamic Ads and Custom Audiences for Advertisers

Announcing Dynamic Ads for Instagram Facebook recently announced a variety of product updates to Facebook, Instagram and the Audience Network to give advertisers new ways to drive sales of their products in more places across mobile and desktop. According to the announcement, “We’re… > Read More

facebook marketing

Facebook Marketing Organic & Paid Strategies

Facebook Marketing Organic & Paid Strategies Is your company making the most of the marketing opportunity that Facebook has created? While some brands already have a well-developed social strategy, most retailers haven’t maximized Facebook as a marketing channel for their Brand. Hear… > Read More

fba inventory

Boost Sales & Prevent Stockouts with FBA Inventory Replenishment

FBA Inventory Replenishment Typically, Amazon sellers are so focused on finding new products to sell on Amazon that they often forget about maximizing the profitability of their existing product set. It is easier to boost your company’s profit through proper inventory management than… > Read More

manual campaigns

Advanced Advertising With Sponsored Products Manual Campaigns

Sponsored Products Manual Campaign Creation Although Sponsored Products is one of the most powerful tools for driving discoverability and incremental sales for Amazon sellers, with so many levers to pull it can be difficult for sellers to know where to start. The… > Read More

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The 2016 Amazon Sponsored Products Guide

Tactics and Insights for Third-Party Sellers to Advance their Advertising Strategy

Amazon Sponsored Products Guidebook