amazon-text-ads

The Pros and Cons of Amazon Text Ads

Transitioning to Amazon Text Ads Last month, Amazon announced the discontinuation of Amazon Product Ads as of October 31st. The announcement states “While your ads will no longer be visible on Amazon as of that date, you may access your performance reports… > Read More

amazon-solution

Amazon Updates Terms of Service To Prevent Manipulation of Sales Rank

Amazon Updates Terms of Service Last week, Amazon released an update to their terms of service on “Prohibited Seller Activities”, addressing the manipulation of sales rank. We spoke with Keith O’Brien, CEO of iLoveToReview, a service provider working with hundreds of sellers from… > Read More

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Brand Enforcement: Actionable Steps Brands Can Take Against MAP Violators

Policing Your Brand on Amazon Series Part 3: Brand Enforcement In the following blog series, “Protecting Your Brand on Amazon“, we address common concerns from copyright / trademark infringement to MAP violations and provide brands with the ammunition they need to protect themselves against these types of attacks. Be sure… > Read More

best-seller

Optimizing Retail Landing Pages For Conversational Search

Landing Page Optimization For Retailers Sending traffic to product reviews & recommendation search queries Last quarter, Google reported a 20 percent increase in conversational search terms for “reviews”, “best” and “top rated” products. Conversational-Search-Terms “Now that Google is telling us this type of… > Read More

dynamic search ads

How Retailers Can Optimize Campaigns With Dynamic Search Ads

What are Dynamic Search Ads? Dynamic Search Ads use Google’s organic web-crawling technology to automatically target relevant search queries based on a retailer’s website content. Dynamic Search Ads are useful for campaigns because they: Help fill in the gaps in keyword campaigns for better return on investment… > Read More

frustration-free-packaging1

Amazon Frustration-Free Packaging: Improve Buy Box & Protect Against Unauthorized Sellers

What is Amazon Frustration-Free Packaging? Amazon works with manufacturers to box products in Certified Frustration-Free Packaging (FFP), which reduces the overall amount of packing materials used. Additionally, FFP can also improve a brand’s Buy Box percentage and help protect them against unauthorized resellers.  Consumer… > Read More

automated-extensions-plas

Automated Extensions in Google PLAs to Replace Promotional Text

Google Announces “Free Shipping” Automated Extensions in PLAs According to an announcement from Google, as of September 2015,  promotional text will be replaced by automated extensions within Google Product Listing Ads (PLAs). Based on initial results, Google has found shoppers prefer new automated extensions… > Read More

hooklogic

Product Advertising Course: Strategy for Retail Brands This Q4

Where Brand Manufacturers & Vendors Will Find the Biggest Opportunities This Holiday Season As retail brands approach Q4, it’s critical to be more aggressive and highly visible on the channels where shoppers have the highest intent to purchase. So where are brand… > Read More

price-tag

Brand Protection On Amazon Against Unauthorized Sellers

Policing Your Brand on Amazon Series Part 2: Brand Protection In the following blog series, “Protecting Your Brand on Amazon“, we address common concerns from copyright / trademark infringement to MAP violations and provide brands with the ammunition they need to protect themselves against these types of attacks. Be… > Read More

retargeting

Announcing Remarketing Audiences for Google Search Ads

Remarketing Audiences for Google Search Ads Google recently announced retailers can use “audiences” (previously called remarketing lists) within Google Analytics to reach their consumers on Google Search Ads, with no tagging required. Remarketing Lists for Search Ads (RLSA) allow retailers to tailor… > Read More

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