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Magento Partner: Expert Insight Into Popular Solutions & Common Pitfalls

Q&A with Expert Magento Partner:   CEO of Web Solutions NYC Yitzchak Lieblich operates a unique boutique design and development agency with expert knowledge on one of the world’s most trusted ecommerce platforms – Magento. “What that means is we are experts with anything Magento related,” Lieblich said. “We… > Read More

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How to Set Up Facebook Business Manager – For Retailers

Benefits of Facebook Business Manager: Facebook Business Manager allows retailers to manage all their users, ad accounts, and Pages in one place. Facebook Business Manager also helps retailers control what information employees can access. Now that Facebook Dynamic Product Ads are live in Power… > Read More

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Buy or Sell on Alibaba, the World’s Largest E-commerce B2B Marketplace

Why Businesses Should Buy or Sell on the Alibaba Marketplace: When headlines announced in September 2014 that Alibaba was the largest IPO in U.S. history, most Americans and many U.S. businesses had never heard of the company. With sales greater than Amazon… > Read More

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Amazon Product Display Ads: Top 20 Seller Questions – Answered

Amazon Marketing Services FAQ: Product Display Ads In our recent post, discover how Amazon Product Display Ads can boost product visibility through advertising and reach millions of Amazon shoppers with ads linking to product detail pages. Amazon Product Display Ads allow advertisers to: Advertise… > Read More

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Mobile Site Emulator Testing Available in Google Chrome

Mobile Site Emulator As the mobile audience grows, responsive mobile-friendly web design becomes all the more important. Web content needs to look and feel great across a wide variety of devices. Mobile Site Emulator brings the insights of mobile testing to the browser tab. “Fortunately… > Read More

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How to Use Google Shopping: Product ID Reports [Video]

Google Shopping Campaign Video Series Part 3: Product ID Reports In CPC Strategy’s Google Shopping Campaign Video Series, Lewis Brannon, Retail Search Manager at CPC Strategy explains how retailers can use insights within their Google Shopping Campaigns to aid in their search portfolio expansion efforts. Leveraging Google… > Read More

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Yahoo Gemini Predicted to Grow Due to Search Partnership Alliance Renegotiation 

Yahoo Gemini Begins Search Ad Testing Yahoo predicts a potential shift of 30 to 60 percent of their click traffic from Bing Ads to Yahoo Gemini in the coming months thanks to the renegotiation of the search partnership alliance between Yahoo and Microsoft. The latest development could prove lucrative for Yahoo, thanks… > Read More

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How to Add a User to Amazon Seller Central

Invite New Users to Amazon Seller Central When sellers first set up their Amazon Seller Central account, typically only the original registered user can access the features of Seller Central. Eventually, sellers may opt to share their account with others including a co-worker who wants to… > Read More

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Selling Internationally on eBay: Features and Benefits for Retailers

Selling Internationally on eBay: How retailers expanding beyond U.S. markets can benefit Toys R Us, a multibillion, Fortune 500 has something in common with Gelb Music, a privately owned music store in Redwood, Ca. These distinct market players — one sells toys… > Read More

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How to Evaluate Your ASIN Report in Amazon Seller Central

Extract a Story from the ASIN Report Creating and analyzing standardized reports is a standard, good practice for any advertising or sales channel – and this is especially true for Amazon. The approach defined here by Pat Petriello, Senior Marketplace Strategist at… > Read More

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