Google tag manager for retailers

Google Tag Manager 101 for Retailers

If you’re not using Google Tag Manager (GTM), you’re missing out on a valuable free tool to track events that happen on your ecommerce site…. > Read More

facebook lead ads

How to Use Facebook Lead Ads to Track Offline Conversions

It’s safe to say we can all agree on one thing – nobody enjoys filling out forms, especially on mobile devices. This is… > Read More

facebook reporting bug

Facebook Refunds Advertisers Hit by Reporting Bug

Mobile ads were about 84% of Facebook’s advertising revenue for the Q4 2016–but it looks like they’re going to have to give some of… > Read More

amazon vs google

The Amazon vs Google Comparison

Amazon and Google have quickly become the two largest channels in the discussion of online retail. But if you think you can implement… > Read More

direct response videos

3 Steps to Creating Direct Response Videos That Convert

This is a guest post by Conor Grant, Marketing Manager at FuelX, a direct response video advertising platform.   Nobody likes a complainer who… > Read More

facebook post reach dropping

Is Facebook Lowering Your Reach? This Could Be Why

In the wake of the Google ad scandal (if it could be called that), Facebook’s implementing a new safeguard against spam. AI-automated processes to… > Read More

consumer packaged goods survey 2017

How Do Shoppers Buy CPG Products Online? [New Study]

Consumer Packaged Goods (CPGs) hit $10 billion in ecommerce sales in 2016, according to 1010Data. That’s a whopping 36%+ growth from 2015. While… > Read More

amazon vs walmart apparel

Walmart vs. Amazon: The Race for Ecommerce Apparel Sales

In the race for ecommerce apparel, there are two standout contenders–and they’re not the ones you would have expected to see in this… > Read More

facebook ads cost

How Much Do Facebook Ads Cost?

Cost. It’s the single, most asked-about topic from first-time Facebook advertisers – and rightfully so. After all, it’s your hard-earned money on the… > Read More

Should Sellers Hire an Agency to Create Amazon Enhanced Brand Content?

Are you a brand registered Amazon seller seeking to increase conversions? Then it’s time you start looking into how Enhanced Brand Content (EBC) can help you… > Read More

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