Google’s Step Inside AdWords Update Feature & Tool Overview
20,000 people tuned in to listen to Google’s live stream this morning which highlighting AdWords updates and tools (watch the video here). Google’s announcement was structured around three pillars of advertising, each which highlighted new tools or upcoming updates. Below is a summary… > Read More
The Best Reactions From Google’s Big AdWords Announcement
This morning, Google’s unveiling of many new AdWords features had the international Paid Search community buzzing with mixed reactions. #StepInsideAdWords was probably the first time I’ve seen a PPC related subject that was trending so much, it actually attracted bot spammers to… > Read More
10 Google AdWords Announcement Predictions We Hope Come True
Google is hosting a livestream today on the AdWords blog hyping a big announcement that they plan to make around AdWords at 9am. While Google hasn’t made it clear what AdWords changes are coming, it does note that “we will announce 10+ new AdWords… > Read More
How To Painlessly Fix A Google Manual Penalty
This is a guest post by Joe Palko, 3D Store Chief Marketing Officer. Joe has been working in ecommerce with Online Merchants since 1994, and has over 12 years of Business Development experience. What Is a “Manual Penalty” from Google? You won’t… > Read More
PLA Brand Considerations from Over 6,000 Ads [Study]
This is a guest post by Sam Engel. Sam is the Marketing Manager at BrandVerity, where he enjoys exploring trademark issues that come up in paid search. Brand Considerations from Analyzing Over 6,000 PLAs Product Listing Ads, or PLAs, can be a… > Read More
Google Makes Life Easier, Updates Shopping Campaigns Again
Last Friday, Google announced that Shopping Campaigns would receive yet another new feature – the option to base a new Shopping Campaigns campaign on the ad group(s) of an older PLA campaign. This is a timely announcement, given that Google dropped the August deadline… > Read More
3 Differences Between AdWords & Bing Ads Call Extensions
Call extensions have been around for quite a while, and most Paid Search managers worth their salt will have them implemented across the board. Still, like many features within search marketing platforms, call extensions can be overlooked, neglected, and misunderstood. With ever-increasing… > Read More
46% Of All Sales Calls Are Missed Opportunities [Infographic]
Call Tracking is something that gets pushed to the side a lot in ecommerce with more pressing elements of conversion rate. Here are some interesting statistics on call behavior from Q1 2014 and tracking to help increase your ROI: Call Tracking Take… > Read More
Google To Crawl Pages For Mobile Usability
Google sent an email to Google Advertisers today, advising them of a mobile crawl update. Below is the initial email, and here are the main elements highlighted for Advertisers: Starting April 28th, Google will start crawling product pages for mobile use Pages… > Read More
Google Universal Analytics Out of Beta
This week Google announced that Google Universal Analytics is now available to all Google advertisers. Google’s Universal Analytics program has been available to beta advertisers since October, and is designed to address changing user and advertiser needs online such as mobile and cross… > Read More
