Will Facebook’s New Dynamic Ads for Retail Effectively Drive In-Store Conversions?
57% of shoppers prefer to make purchases in-store, but about 40% of shoppers prefer to research purchases on mobile, according to one 2016 consumer survey. There hasn’t been a great way to fill the gap from Facebook Ads to in-store conversions—that is,… > Read More
Amazon Expert Roundtable: Listing Optimizations That Work
Do you wonder how to stay ahead of the competition in an increasingly competitive marketplace? How can you rank for your main keywords, improve your click-through rates and conversion rates to grow your profits? The answer is found in continually tweaking and… > Read More
How to Prepare Your Q4 Facebook Advertising Budget
The Q4 Facebook Advertising Budget Strategy During the holiday season, maximizing opportunities in front of customers that are most likely to buy is the most important optimization activity a retailer can do. One of the biggest concerns we hear from brands advertising on Facebook… > Read More
How Simple A/B Tests Can Boost Your Facebook ROI
Getting your Facebook ads ready for Q4? Put A/B testing at the top of your list. A/B testing your Facebook ads can dramatically affect your ad performance. And doing it before the holidays means you’ll skip out on the headache of guessing… > Read More
The Fundamentals of Facebook Ad Creation for Brands
The 3 Components of Facebook Ad Creation There are more than 1 billion people on Facebook and thanks to it’s robust targeting options, Facebook is the best platform for brands to reach their customers directly. “Facebook matters or should matter to brands because it is a great… > Read More
How Brands Can Use Hard-Earned CRM Data To Increase Sales on Facebook and Google
Using CRM Data to Increase Sales on Facebook and Google If you’re using a Customer Relationship Management (CRM) system like Zoho or Salesforce for your brand, you probably have a killer email marketing strategy. But are you using your CRM data to amplify… > Read More
15 Facebook Dynamic Ad Questions – Answered by Social Experts
Expert Advice on Facebook Dynamic Ads This past week, CPC Strategy teamed up with AddShoppers & AdEspresso for our 2016 Facebook Advertising Summit – featuring expert advice on how to manage Facebook Dynamic Ads. On Day 1 of our summit we presented on “Optimizing Your Facebook Dynamic… > Read More
The Facebook Audience Network: An Overview for Retailers
An Overview of the Facebook Audience Network for Retailers? The power of Facebook ads, off Facebook. This is the theme the social media giant has pushed in regards to its Facebook Audience Network. The program, which launched in October of 2014, is an advertising extension… > Read More
How Liquipel Accelerated Their Brand From Amazon to Big Box Retail in Less Than 6 Months
One Brand’s Growth From Amazon to Big Box Retail in Under 6 Months Back in 2012, you had to see Liquipel in action to believe it. And even at CES, onlookers were baffled as a case-less cell phone was dunked in water, pulled… > Read More
How to Optimize Amazon Product Images
How to Optimize Your Amazon Content Optimizing your Amazon content is an intentional strategy that can have a direct impact on your product’s organic search ranking. Unfortunately, there are many misconceptions about the Amazon SERP and how it works. The Amazon search algorithm is somewhat… > Read More
