Q4 Retail Search Strategy: CPC Strategy + HookLogic [On-Demand Webinar]
Engage Shoppers Where They’re Actively Looking to Buy In this On Demand webinar CPC Strategy’s CEO Rick Backus and HookLogic’s VP of Search Media Steve Elson dive into how retailers and brands can drive conversions at key Retail Search channels by connecting… > Read More
The Digital Marketing Roadmap For 2014 [Infographic]
67% of website users report they are more likely to purchase from a mobile friendly site. Where are you investing your Q3 & Q4 digital marketing budget? The infographic below outlines the current trends in digital marketing for 2014. Digital Marketing Trends… > Read More
Google AdWords Adds Dynamic Sitelinks Feature to Enhance Relevancy
Of the 9 staple AdWords extensions, sitelinks are among the most effective for ecommerce businesses. They funnel shoppers to targeted pages on your site and consume more valuable ad real estate. Now AdWords advertisers have the luxury of populating their ads with… > Read More
This Week in Retail Search 7/30/2014
Retail Search Recap 7/30/2014 Leading, Reliable, and Updated News on Retail, Digital Marketing, Tech and Ecommerce Google News: Below are the top stories in Google related news this week. Search Engine Watch: Google Approved More Than Half of ‘Right to be… > Read More
Google Shopping Wins Again in Q2 2014 Shopping Engine Rankings
We’ve been publishing The Comparision Shopping Report (formerly the Comparison Shopping Engine Rankings) since 2009 and continually watched Google Shopping dominate the rankings. Q2 brought a new contender to the arena, with Bing Product Ads switching to it’s paid platform last March…. > Read More
Sell on Amazon: What is the Buy Box?
Amazon generates over $100 billion in sales every year. Of those conversions, over 90% occur using Amazon’s buy box. If you sell on Amazon and want to increase sales online, understanding and optimizing the Buy Box is pivotal. What is the Amazon Buy… > Read More
Sell on Amazon: Should I Use Fulfillment by Amazon (FBA)?
There are over 2 million third party sellers on the Amazon Marketplace worldwide, generating around 50% of Amazon’s total sales. If you sell on Amazon, or are looking to sell on Amazon as a third party seller, one of the first decisions… > Read More
Google Shopping Product Reviews to Roll Out Mid-September
Google Shopping will start featuring product reviews on the SERP starting “mid-September.” The noticeable orange 5-star rating system will be a sure differentiator for advertisers who aggregate product reviews. So what does this mean? Well, you have about a month and half… > Read More
The Cost of Poor Web Performance [Infographic]
74% of of consumers leave a webpage if it does not load on their mobile device within 5 seconds! How are you keeping your website in fighting shape? The infographic below illustrates the high cost of poor web performance and the effect on… > Read More
Amazon Opens Up the Buy Box to Used Products
The infamous Amazon Buy Box is no longer exclusively for new products. Sellers of used products can now be featured in the Buy Box, like below: Of course, all standard Buy Box eligibility rules still apply. Our Director of Technology, Tien Nguyen,… > Read More
