Defining Co-Op Advertising

Print, digital, television, and radio advertising offer the ability to reach millions of consumers every day. Combined with the modern ease of creating marketing campaigns advertisers often overlook alternative advertising arrangements, such as co-op advertising. What is Co-Op Advertising? Simply stated, co-op advertising… > Read More

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Identifying Your Most Valuable Products on the Amazon Marketplace

Whether you have 100 or 10,000 SKUs, there are hidden opportunities in your Amazon catalog. The key to surfacing these areas for significant growth will be: A) Understanding when and where to focus on increasing product Buyability over Discoverability (and vice versa), and B)… > Read More

Amazon Fresh grocery delivery

Amazon Fresh Not so Fresh Feeling

This July, Amazon expanded its grocery delivery service Amazon Fresh to San Diego. Previously in Los Angeles, San Franciso, and Seattle, the service boasts same day shipping, a diverse selection, and the ability to shop with local eateries. Amazon Fresh, a grocery… > Read More

Google Shopping

How Big is Google? [Infographic]

Last year, a staggering 97% of Google’s revenue was generated from advertising alone.  The infographic below illustrates the exponential growth Google has experienced the past 16 years. A few facts: 1.2 trillion Google searches were performed world wide in 2012. Google’s pays Mozilla $300 million per… > Read More

Email marketing infographic

Top Email Marketing Service: Pardot Review

Pardot Review Choosing an email marketing service is difficult, below is a review of Pardot to help you make informed decisions about email marketing services. For information about other top email marketing services including Lyris, view more reviews here. At First Glance Pardot,… > Read More

AdWords Q4 performance

7 AdWords Reports to Improve Q4 Sales on Google

Q4 2013 saw Google paid search grow 19%, with a 15% increase in paid clicks from the previous year. Are you prepared for Q4 AdWords increases this year? Below are key AdWords reports to help you optimize and prioritize your AdWords campaign… > Read More

Retail search news

This Week In Retail Search 8/27/2014

Retail Search Recap 8/27/2014 Leading, Reliable, and Updated News on Retail, Digital Marketing, Tech and Ecommerce   Google News: Below are the top stories in Google related news this week. Inside AdWords: Using Google Search And YouTube To Promote Your App Earlier… > Read More

AdWords Q4

How to Predict Which Q4 Google Products Will Sell, and Then Sell More of Them

There are roughly 120 until the 2014 big holidays- Christmas, Kwanza, Hanukah. Still too far off to plan for your store on Google Shopping? Last year, Costco, Sam’s Club and Michaels all featured Christmas displays in August, and 40% of polled US shoppers admitted… > Read More

PLA google shopping campaigns

CPC Strategy: 5 Google Changes You Need To Make In 7 Days- On Demand Webinar

If you sell on Google, you have less than 7 days to transition your Product Listing Ads (PLAs) to Google Shopping Campaigns, the new campaign structure. Tune in to listen to Google expert Jeff Coleman, who’s been working with Shopping Campaigns since their… > Read More

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How Amazon Seller Feedback Affects Product Buyability

Unlike product feedback, seller feedback will directly affect your sales performance on the Amazon Marketplace through it’s influence on the Buy Box. If you haven’t figured it out by now, the Amazon Marketplace is highly seller agnostic. Most of the time, shoppers… > Read More

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