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How to Get a Higher ROI on Facebook Ads Using AdEspresso

Following the announcement of Facebook Product Ads, we asked our experts here at CPC Strategy, “What the New Program Means for Retailers“. Today, we take a closer look at AdEspresso, a start up program offering ad tools to make Facebook Advertising easy and profitable for small… > Read More

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Ad Scheduling and Day Parting for a Successful 2015 [Video]

Day Parting, also referred to as ad scheduling, refers to the tactic of adjusting ad exposure for certain hours of the day and/or days of the week by modifying bids. Lewis Brannon, Retail Search Manager at CPC Strategy weighs in on how to… > Read More

amazon-sponsored-products

19 Questions From Our Amazon Sponsored Products Strategy & Analysis Course – Answered

Since revamping its targeting capabilities in August of 2014, Amazon Sponsored Products has quietly become one of the most profitable and influential levers to drive Marketplace performance. Last week, CPC Strategy’s Pat Petriello, Head of Marketplace Strategy dove into how Sponsored Products work, how… > Read More

facebook-product-ads-feature

Facebook Product Ads: What the New Program Means for Retailers

Facebook Launches New Product Ad Program With the announcement of Facebook’s new Product Ads, the latest product advertising program could lead to groundbreaking revenue for both the social network and retailers thanks to their advanced user-data and targeting capabilities. According to Facebook,… > Read More

keyword research for PPC

15 Keyword Tools for Paid Search Marketers

Below are 15 leading PPC tools to help you identify keywords for your Paid Search campaigns. (In no particular order) 15 Best Keyword Tools for PPC Marketers Successful PPC campaigns are heavily influenced by the keywords you choose. While there’s no exact science… > Read More

what to do when you're suspended from Amazon

Suspended on Amazon? Secret Step to Get Your Products Back on the Marketplace

In a Wall Street Journal interview, Amazon VP Tom Taylor noted  “Sellers report an average 50% increase in sales when they join Amazon’s marketplace and use its storage and shipping service.” Amazon is a profitable channel for retailers, both on and offline-… > Read More

Wiser CEO Arie

Repricing and Ecommerce in 2015: Q&A with Wiser CEO Arie Shpanya

This month I had the opportunity to sit down with WisePricer CEO Arie Shpanya to discuss e-commerce, repricing and the evolution of search for 2015. Below Arie, shares his thoughts on where search and retail are headed in 2015, and how repricing… > Read More

Am azon-Sponsored-Products-product-pages

Selling on Amazon: When to use Amazon Sponsored Product vs. Amazon Product Ads

Selling on Amazon.com for some time has consisted of either selling on the Amazon Marketplace (a cost per acquisition marketing program) or leveraging Amazon to drive shoppers to your online store through Amazon Product Ads (a cost per click Amazon ad program). If… > Read More

PPC AdWords remarekting

Why You Should Implement Remarketing for Your Ecommerce Store [Infographic]

As brands are shifting some of their resources from SEO to PPC, Google is trying to cater to them with new Adwords features. One of the most valuable features is remarketing, which allows advertisers to target consumers that have already visited their… > Read More

Google pigeon local update

Google Pigeon Update: What Search Marketers Need to Know [Infographic]

Google’s most recent search algorithm update- surnamed Pigeon has impacted local search, retailers and SEO since July of this year. 58% of local marketers noted they’d change tactics following Google’s local update. The Pigeon update primarily affected local search results and local… > Read More

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