Ad Scheduling and Day Parting for a Successful 2015 [Video]
Day Parting refers to the act of adjusting bids for certain hours in the day and/or days of the week for your ads. Q1 is a prevalent time to be thinking about the 2014 Ad Schedule performance to figure out which slots,… > Read More
19 Questions From Our Amazon Sponsored Products Strategy & Analysis Course – Answered
Since revamping its targeting capabilities in August of 2014, Amazon Sponsored Products has quietly become one of the most profitable and influential levers to drive Marketplace performance. Last week, CPC Strategy’s Pat Petriello, Head of Marketplace Strategy dove into how Sponsored Products work, how… > Read More
Facebook Product Ads: What the New Program Means for Retailers
Facebook Launches New Product Ad Program With the announcement of Facebook’s new Product Ads, the latest product advertising program could lead to groundbreaking revenue for both the social network and retailers thanks to their advanced user-data and targeting capabilities. According to Facebook,… > Read More
15 Keyword Tools for Paid Search Marketers
Below are 15 leading PPC tools to help you identify keywords for your Paid Search campaigns. (In no particular order) 15 Best Keyword Tools for PPC Marketers Successful PPC campaigns are heavily influenced by the keywords you choose. While there’s no exact science… > Read More
Suspended on Amazon? Secret Step to Get Your Products Back on the Marketplace
In a Wall Street Journal interview, Amazon VP Tom Taylor noted “Sellers report an average 50% increase in sales when they join Amazon’s marketplace and use its storage and shipping service.” Amazon is a profitable channel for retailers, both on and offline-… > Read More
Repricing and Ecommerce in 2015: Q&A with Wiser CEO Arie Shpanya
This month I had the opportunity to sit down with WisePricer CEO Arie Shpanya to discuss e-commerce, repricing and the evolution of search for 2015. Below Arie, shares his thoughts on where search and retail are headed in 2015, and how repricing… > Read More
Selling on Amazon: When to use Amazon Sponsored Product vs. Amazon Product Ads
Selling on Amazon.com for some time has consisted of either selling on the Amazon Marketplace (a cost per acquisition marketing program) or leveraging Amazon to drive shoppers to your online store through Amazon Product Ads (a cost per click Amazon ad program). If… > Read More
Why You Should Implement Remarketing for Your Ecommerce Store [Infographic]
As brands are shifting some of their resources from SEO to PPC, Google is trying to cater to them with new Adwords features. One of the most valuable features is remarketing, which allows advertisers to target consumers that have already visited their… > Read More
Google Pigeon Update: What Search Marketers Need to Know [Infographic]
Google’s most recent search algorithm update- surnamed Pigeon has impacted local search, retailers and SEO since July of this year. 58% of local marketers noted they’d change tactics following Google’s local update. The Pigeon update primarily affected local search results and local… > Read More
What is a PIM? (Product Information Management System)- And Why Should Retailers Care?
Marketing software has become the backbone of Digital Marketing strategy and management for e-commerce retailers and brick and mortar stores. With a heavy focus on big data, omni-channel distribution and evolving consumer focus- organizational and data management software is more and more… > Read More
