New in Google Analytics: Add a Destination to The Audiences Report

Do you want to learn more about how your website visitors interact with your site or catalog? Of course! The Audiences Report located… > Read More

The Ultimate Resource for Facebook Advertising Webinars

At CPC Strategy, we pride ourselves on providing the most relevant and cutting edge content for PPC professionals and advertisers. For the first… > Read More

amazon coupons

Amazon Rolls Out New Coupons in Seller Central (Yes, It’s a Big Deal)

Whether you read about the new Coupons in Seller Central or stumbled across the tab while managing your account, you’re probably wondering if… > Read More

facebook retargeting

A Closer Look at CPC Strategy’s Relationship with Facebook

Our Facebook Performance Marketing program diagnoses and executes on ad strategies that align Facebook with your unique business objectives. But what really sets… > Read More

facebook broad audience targeting

The Lowdown on Facebook Broad Audience Targeting

Dynamics ads are amazing for remarketing. Able to remind Facebook users of products they previously browsed or added to their cart, or even… > Read More

Google double reporting

Google Doubles Daily Budget Spend: Should You Be Concerned?

In October, Google AdWords campaigns became eligible to spend up to twice the average daily budget to help advertisers reach their goals, whether… > Read More

Bing Updates Conversion Tracking Due to Safari’s New Intelligent Tracking Prevention

Last week, some of our clients received an email from Bing encouraging them to update their Universal Event Tracking (EUT) due to a… > Read More

CPC Strategy Visits Amazon HQ, Talks Technology & Creative Content

At CPC Strategy, our purpose is to serve as the strategic layer between your business and Amazon to ensure advertising campaigns are not… > Read More

amazon expert roundtable

Experts Chime In: Will the Discount Provided by Amazon Help or Harm Third Party Sellers?

With Black Friday just around the corner, busy shoppers are already browsing for the best deals they can find on their favorite products… > Read More

facebook and google

Proof That Facebook and AdWords Work Better Together

This year, Google and Facebook are projected to claim half of all ad revenue worldwide. Unfortunately, many advertisers still aren’t taking advantage of… > Read More

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