facebook split testing

The Ultimate Guide to Facebook Split Testing

Seasoned advertisers understand the importance of being able to test and implement different variations of their ads. Simple A/B tests can be crucial… > Read More

programmatic advertising for videos

Programmatic Advertising: Drive Conversions With Direct Response Videos

Video ads have come a long way from 30 second TV spots–but they still have a long way to go. A lot of… > Read More

enhanced brand content

Enhanced Brand Content Improves Conversion Rate for Polaris Optics

Enhanced Brand Content (EBC) allows Brand Registered Sellers to showcase the unique value proposition of their products through vivid images and text placements…. > Read More

ppc scope brian johnson interview

Amazon Ads Can’t Fix a Bad Product (& Other Lessons from PPC Scope’s Brian Johnson)

Whether you’re just starting out in the world of Amazon PPC or you’ve been in it since the early days–there’s always more to… > Read More

adwords audience campaign lists

Save Time By Adding AdWords Audience Lists at the Campaign Level

If you’re currently managing a high volume of ad groups, the thought applying audiences to each one and analyzing the results separately seems intimidating… > Read More

menswear

How Online Clothes Shopping for Men is Evolving in 2017

Let’s take it back to 2007–pre-Zappos. A man named Andy Dunn just cashed in his 401k and is working on getting funding for… > Read More

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Facebook Dynamic Ads Updated with Broad Audience Reach

Facebook’s dynamic ads are the subject of a major change today. According to AdWeek, dynamic ads are currently being updated with the ability… > Read More

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Amazon Health & Personal Care: Why is It So Hard to Get Approved?

If you started selling products in the Amazon Health and Personal Care category in 2013, you’d barely recognize the process to start selling on… > Read More

expanded text ads

Standard Text Ad and GDN Text Ads Deprecation Starts in January

Starting on January 31, 2017, advertisers will no longer be able to create or edit Standard Text Ads (STA) or GDN Text Ads. To clarify,… > Read More

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What is the Amazon Subscribe and Save Program & Is it Worth it for Sellers?

Founded in 2007, the Amazon Subscribe & Save program allows Amazon customers to sign up for regular deliveries of products they use frequently including… > Read More

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