facebook-strategies

15 Questions on Facebook Strategies to Reach Audiences – Answered

Q&A on Facebook Strategies to Improve ROI With over 1.5 billion active monthly users (and growing) on Facebook, it doesn’t look like social advertising is going anywhere anytime soon. But one question still remains–Is your retail business taking advantage of the opportunity to reach… > Read More

facebook lead ads

How Retailers Can Leverage Facebook Lead Ads

What are Facebook Lead Ads? Facebook Lead Ads were designed to make the mobile signup process easier by automatically populating contact information that people have provided to Facebook including email addresses. Lead ads allow Facebook users to sign up for things like newsletters, price estimates,… > Read More

amazon search terms

Amazon Increases Search Terms Character Limits to 1,000

Amazon Increase Search Terms Character Limits Amazon recently increased their search terms character limits giving retailers more room than ever before to list keyword terms and rank organically. To say the least, this could have a direct impact on how millions of products sold on… > Read More

product-level-data-google-shopping

The Pros & Cons of Product Level Ad Groups in Google Shopping Campaigns

Google Shopping Campaigns: Product Level Data If you have a large data feed some marketers feel that managing bids at a product level is completely unrealistic, which is why many retailers segment their products based on attributes such as brand, category, product type, etc. In some… > Read More

amazon seller

20 Characteristics Of A Sophisticated Amazon Seller

Advanced Characteristics of an Amazon Seller The Amazon seller community is a tight-knit one, and it’s typically pretty clear which storefronts are the most successful in a given category. Despite Amazon’s advanced development for third party sellers, many marketers remain stagnant in their ability… > Read More

dynamic retargeting

Dynamic Retargeting: Analysis of Google Remarketing Strategies

Google Remarketing Strategies Remarketing allows retailers to show ads to people who have previously visited their website or used their mobile app. Dynamic remarketing takes this a step further by allowing retailers to show previous visitors ads that contain products and services they viewed on their site…. > Read More

brand lift

Why Retailers Should Focus on Brand Lift in 2016

What is Brand Lift? Sometimes retailers make the mistake of focusing so much on ROI, where every dollar and every click must drive to a conversion, that they forget to set their sights beyond the return. Unfortunately, this mindset can be very limiting for businesses in terms… > Read More

facebook-advertising-roi

How Retail Marketers Can Boost Their Facebook Advertising ROI

Strategies to Reach a Local & Extended Audience With over 1.5 billion active monthly users (and growing) on Facebook, it doesn’t look like social advertising is going anywhere anytime soon. But one question still remains–Is your retail business taking advantage of the opportunity to… > Read More

amazon serp

40 Questions on Increasing Product Discoverability on the Amazon SERP

Product Discoverability on Amazon SERP With such little understanding to how the Amazon SERP works, many sellers are left with unsold products sitting in warehouses because consumers can’t seem to find them. Without fully understanding the factors that trigger the best results… > Read More

retail landscape

Competitive Tactics in the 2016 Retail Landscape: Q&A with evo

Q&A with Leading Outdoor Retailer, evo This week, we spoke up with Nathan Decker, Director of Ecommerce at evo, leading online retailer of outdoor gear and fashion apparel to talk about the success of his company, the evolution of Google Shopping and how retailers… > Read More

Older Posts

The Fulfillment by Amazon Guide

How Professional Sellers Can Strategically Implement FBA



×