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How Big Data Solutions Can Decrease Shopping Cart Abandonment

What are Big Data Solutions? Knowing how to leverage big data to drive conversion optimization and decrease shopping cart abandonment is an essential skill in the ecommerce market. Big data solutions, like Jirafe analyze every step of the buyer journey so merchants can better segment their customer… > Read More

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Global Retail: The Biggest Challenges to Overcome When Selling Internationally

In today’s digital market space consumers and businesses interact, sell, and buy beyond their local borders. With greater access to foreign markets, many U.S companies are looking to expand overseas and to sell internationally. Global retail sales, including both in-store and online… > Read More

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Google Trusted Stores: Retail Experts Weigh in on the Impact of the GTS Badge

What is a Google Trusted Store? Google Trusted Stores is a free certification program that highlights a businesses’ great shopping experience. Once qualified, a retailer will be recognized with a badge that is displayed on their site and on Google Shopping results…. > Read More

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Amazon Marketing Services: How to Set Up Amazon eCommerce Ads

What are Amazon eCommerce Ads? Amazon eCommerce Ads boost product visibility through advertising and reach millions of Amazon shoppers with ads linking to product detail pages. According to Amazon Marketing Services, eCommerce Ads help brands drive sales with interest-based or product targeted advertising. This… > Read More

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Amazon Marketing Services: Sponsored Search & eCommerce Ads 101

What is Amazon Marketing Services (AMS)? Amazon Marketing Services (AMS) is an advertising solution for Amazon vendors to enhance their brand discoverability and drive demand for their products sold on Amazon.com. Amazon Marketing Services is available to Amazon vendors and some third-party sellers who… > Read More

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How Bing Remarketing in Paid Search Will Impact Retailers’ Campaign Performance

Will Bing Remarketing Improve Campaign Performance? Remarketing in paid search enables marketers to customize their search campaigns to people who have previously visited their website. Historically, reaching these high value audiences significantly improves campaign performance. Remarketing lists with search ads allow retailers to: Bid on keywords just for… > Read More

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Facebook Product Ads: A Retailer’s Guide To Facebook Advertising

Facebook Product Ads: A Definitive Overview In February, Facebook hit the ground running with the announcement of Facebook Product Ads including their multi-product ad feature, a development that will lead to groundbreaking revenue for both the social network and retailers. According to Facebook,… > Read More

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How Dynamic Pricing is Disrupting Online Retail in 2015

Dynamic pricing first gained popularity in the airline industry, but has now taken online retail by storm. It is most popular with big box retailers, but online sellers of all sizes are starting to catch on.  Repricing automation used to be a… > Read More

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How to Leverage Prime Eligibility, the Buy Box and Fulfillment By Amazon (FBA)

Amazon has one of the most advanced fulfillment networks available in the world. Businesses can benefit from Fulfillment by Amazon (FBA) by storing their products in Amazon’s fulfillment centers. When retailers sell an item, Amazon will pick, pack, ship and provide customer… > Read More

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How Dynamic Sitelinks Can Boost Your Average CTR by 50 Percent

Dynamic sitelinks can be extremely useful to retail marketers. Not only do they help boost click-though-rate, they also guide shoppers to relevant pages on a retailer’s website based on their recent search activities. Historically, sitelinks are an important part of a successful text ad…. > Read More

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