Retail search news

This Week In Retail Search 9/17/2014

Retail Search Recap 9/17/2014 Leading, Reliable, and Updated News on Retail, Digital Marketing, Tech and Ecommerce   Retail News TechCrunch: Venture Investors See Wave Of Tech Cash Coming From The East This week, the IPO of Alibaba is expected to set new… > Read More

Excel-techtip3.gif

PPC Data Tip: Using Heat Maps for PPC

AdWords allows you to generate some awesome reports to analyze data trends, which you can leverage to optimize your PPC account all year. For Q4 understanding your performance data, and trends across reports is integral. Excel is an amazing tool to help… > Read More

SEM Monitoring, search

Search Monitoring: Brand Manufacturers’ Secret Weapon

This is a guest post by Ken Barber. Ken is a the VP of Marketing at The Search Monitor, a competitive intelligence agency for paid search. Manufacturers are a segment of advertisers that can gain a lot from monitoring online ads. Like any… > Read More

back-to-school-infographic-featured-image

Back-To-School Shopping Trends [Infographic]

According to the National Retail Federation (NRF), students spend over $70 billion a year on back-to-school shopping.  The infographic below highlights several back-to-school shopping trends for retailers. Some key takeaways: 79% of students use online retailers for back-to-school shopping 82% of students finish… > Read More

Google Shopping Express

Google Price Drop: What, Where, How

Ever notice Google highlights price drop for certain AdWords products in search? The Google price drop feature on search pages comes directly from Google, and is only eligible for products which meet specific requirements. What is Google’s price drop feature- and is… > Read More

Google product ratings

3 Ways to Improve your Brand on Google for Q4

Shoppers on Google are judging you. They’re judging where you appear on Google, how your store appears, your ratings, etc. Moving into Q4, how your products and store appear on Google is pivotal. Take the time to optimize your Google exposure to generate… > Read More

Retail search news

This Week In Retail Search 9/10/2014

Retail Search Recap 9/10/2014 Leading, Reliable, and Updated News on Retail, Digital Marketing, Tech and Ecommerce   Google News: Below are the top stories in Google related news this week. TechCrunch: Google’s Ground Truth Initiative For Maps Now Covers 50 Countries In… > Read More

bing-product-ads-feed-featured

Bing Product Ads Embraces Conformity, Changes Feed Format to Match Google’s

In an unexpected but unsurprising email yesterday morning, Bing let its product advertisers know that they have updated their feed taxonomy for the Bing Category field to match Google’s. When the paid Bing Product Ads program launched, it was clear that Bing would be… > Read More

Google AdSense ads

Google Ad Update: Product Ads on Sites with AdSense

Today, Google announced its extension of Product Listing ads with AdSense for Shopping. Product Ads on Google search can now get exposure on sites in Google’s retail and commerce Search Network- sites like Walmart.com with the AdSense for Shopping program. Google AdSense for Shopping… > Read More

Excel tech tip

Tech Tip: Excel Regression Analysis

Regression analysis may sound like a complex data manipulation limited to Statistics majors- but it’s a function that can easily be generated within Excel Regression analysis allows Google merchants to measure the relationship between two data sets. For example if you wanted… > Read More

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