Profitable FBA Strategy & Amazon Expansion into New Sales Channels

2-Part Course Series on Profitability FBA Analysis FBA is considered one of the most influential levers third-party sellers can utilize to improve marketplace performance, but without a proper FBA analysis, many sellers will see their profitability fall short of projections. While some sellers… > Read More


Google Search Partners, Analysis of Traffic for Google Shopping

Google Search Partners: Google Shopping Traffic Last year, Google provided advertisers with an option to enable their PLAs to show on site search results pages across the search partners network. Search Partners are sites in the Search Network that partner with Google to show ads. Search partners extend… > Read More

asin merging

How ASIN Merging Impacts Amazon Vendor Brand Protection

How Does ASIN Merging Impact Amazon Vendors? ASIN merging is just one of the many ways manufacturers (vendors) can combat unauthorized sellers on Amazon. By merging duplicate listings, sellers can better position themselves in the Amazon Marketplace and deter unauthorized sellers from having their… > Read More


15 Questions on Facebook Strategies to Reach Audiences – Answered

Q&A on Facebook Strategies to Improve ROI With over 1.5 billion active monthly users (and growing) on Facebook, it doesn’t look like social advertising is going anywhere anytime soon. But one question still remains–Is your retail business taking advantage of the opportunity to reach… > Read More

facebook lead ads

How Retailers Can Leverage Facebook Lead Ads

What are Facebook Lead Ads? Facebook Lead Ads were designed to make the mobile signup process easier by automatically populating contact information that people have provided to Facebook including email addresses. Lead ads allow Facebook users to sign up for things like newsletters, price estimates,… > Read More

amazon search terms

Amazon Increases Search Terms Character Limits to 1,000

Amazon Increase Search Terms Character Limits Amazon recently increased their search terms character limits giving retailers more room than ever before to list keyword terms and rank organically. To say the least, this could have a direct impact on how millions of products sold on… > Read More


The Pros & Cons of Product Level Ad Groups in Google Shopping Campaigns

Google Shopping Campaigns: Product Level Data If you have a large data feed some marketers feel that managing bids at a product level is completely unrealistic, which is why many retailers segment their products based on attributes such as brand, category, product type, etc. In some… > Read More

amazon seller

20 Characteristics Of A Sophisticated Amazon Seller

Advanced Characteristics of an Amazon Seller The Amazon seller community is a tight-knit one, and it’s typically pretty clear which storefronts are the most successful in a given category. Despite Amazon’s advanced development for third party sellers, many marketers remain stagnant in their ability… > Read More

dynamic retargeting

Dynamic Retargeting: Analysis of Google Remarketing Strategies

Google Remarketing Strategies Remarketing allows retailers to show ads to people who have previously visited their website or used their mobile app. Dynamic remarketing takes this a step further by allowing retailers to show previous visitors ads that contain products and services they viewed on their site…. > Read More

brand lift

Why Retailers Should Focus on Brand Lift in 2016

What is Brand Lift? Sometimes retailers make the mistake of focusing so much on ROI, where every dollar and every click must drive to a conversion, that they forget to set their sights beyond the return. Unfortunately, this mindset can be very limiting for businesses in terms… > Read More

Older Posts

The Fulfillment by Amazon Guide

How Professional Sellers Can Strategically Implement FBA