CPC Strategy

Balancing a Vendor + Seller Strategy
on Amazon

Selling to Amazon vs. Selling on Amazon

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The Story: Sales from 3P sellers were record breaking in 2016. Needless to say, the marketplace isn’t going anywhere but up, and vendors who started out as 1P are now eyeing the marketplace. However, they may not be prepared for the roadblocks in their way.

The Guide: We’ll cover all of the pros and cons of selling on either side of Amazon, and how vendors can maintain a balance that will provide the fewest headaches and the biggest return.

Who It’s For: Brands selling on Amazon

 

You’ll Learn:

  • The pros and (brutally honest) cons of 3P vs. 1P
  • The implications of switching from 1P to 3P
  • The perks of a hybrid approach
  • How to get a strategy that gives you more control

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