Ask an Expert: Why Vendors Should Invest in Amazon Marketing Services
Harnessing the full potential of Headline Search, Sponsored Products & Product Display Ads
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Suggested Question Ideas:
- How can I generate better reports from AMS?
- What is the goal of using Headline Search Ads?
- Which of the 3 ad types should see the biggest investment?
- How can I target my competitors with Product Display Ads?
- Which ad metrics are most important to monitor?
The Story: As a Vendor to Amazon, you’re armed with a vast array of premium services to elevate your marketing strategy, but one of the most profitable programs is Amazon Marketing Services [AMS].
AMS offers effective tools to give vendors a competitive edge & a direct opportunity to get their products & brand in front of additional in-market shoppers.
Who It’s For: Vendors to Amazon (Access to Vendor Central)
Head of Marketplace Strategy
Director of Account Management
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