Amazon Sales Acceleration Program
Grow Your Brand Presence on Amazon
Many Amazon vendors maintain a passive relationship with Amazon, often leaving money on the table by not taking advantage of the right tools and strategies available to them.
For vendor (1P) clients, CPC acts as the strategic layer between the business and Amazon by deploying a hands-on approach to improve existing operations and identify new opportunities for brand growth both on and off Amazon.
Stewardship Over Brand Opportunities On & Off Amazon
- Vendor Premium Services review & cost/benefit analysis, including Amazon Retail Analytics, Amazon Media Group (AMG), and more
- Product catalog analysis & strategy for Vendor vs. 3P listings
- Full Facebook lead generation and merchandising strategy (ex. FB audience and email prospecting, audience retargeting, squeeze page setup, etc.)
- Vetting liquidation, promotional, and product launch marketing strategies
CPC provides expertise and support in all aspects of building an e-commerce presence, including general Amazon, e-commerce marketing, and brand growth consulting.
Amazon Marketing Services Management
- Full campaign setup and structuring for Headline Search, Product Display, and Sponsored Product ads
- Blended strategies to hit ROI targets, impression goals, and market share
- Campaign-level search term analysis
- Customized weekly reporting to assess ASIN-level profitability inclusive of advertising costs
Promotion & Review Strategy
- Facilitating Lightning Deal placements and analysis of short- and long-term sales impact
- Fully implementing Best Deal and Price Discount promotions
- Setup of Coupons (Vendor Funded Promotions) and merchandising strategy
- Vetting of Amazon Vine and other review generation sources
Vendor Operations Efficiency Assistance & Reporting
- An Executive Dashboard to view weekly and monthly ASIN-level performance, demand forecasts, and inventory statuses
- Fee analysis and vendor chargeback monitoring with recommended actions to avoid future fees
- Stewardship over key Vendor Operational Performance metrics
Content Copywriting & Listing Optimization
- A dedicated Project Manager to identify content optimization opportunities based on keyword volume, sales potential, and conversion rates
- A creative briefing process to ensure product copy is on message, highlights important product benefits, and resounds with your target audience
- Rich keyword enhancements that are informed by (but not limited to) Sponsored Product Keyword Reports, Merchant Words, Amazon Retail Analytics, and Google Keyword Finder
- Amazon shopper keyword harvesting and organic rank tracking using proprietary tracking software
- Reorganization of product catalog structure to tune for product discoverability
- Amazon product image and video submission
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Evaluate Your Current Marketplace Strategy
“Working with CPC Strategy is like having another member of the team in the office with us. We have worked with them for over 5 years, I can and do recommend them to my business friends.”
– Luke Peters, CEO | Air & Water, Inc.