The Story: Amazon’s Vendor Premium Services offer vendors—a.k.a. brand suppliers to Amazon’s retail business—an opportunity to enhance their visibility on the marketplace through a variety of marketing features. But which programs warrant an investment and which have no real impact on the bottom line? It’s critical for vendors to analyze and decipher the various offerings from Amazon to best allocate their marketing dollars.
The Guide: We analyze aspects of Amazon’s Vendor Premium Services and provide vendors with insight on which programs are the most influential to grow sales on Amazon.
Topics Discussed Include:
- Intro to Amazon Vendor Premium Services
- Amazon Storefronts
- Amazon Reporting & Review Platforms
- AMG & Co-Marketing Opportunities
- AMS Search Optimization & A+ Content
- Final Takeaways: Where Marketing Budgets are Best Spent