Amazon recently updated Sponsored Products, an integral ad program to boost product discoverability on the Amazon Marketplace. With prime ad placements, low CPCs, and new campaign types, Sponsored Products is a high-potential opportunity that very few Amazon sellers are taking advantage of.
This guide highlights how to use and become versed in Sponsored Products to increase your Marketplace presence.
Topics Discussed Include:
- The Impact of Sponsored Products on the Amazon Marketplace
- Manual & Automatic Targeting: How Amazon Determines Ad Relevancy
- How to Use Campaign Manager to Create Campaigns