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Amazon Advertising Opportunities

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Product Listing & Content Optimizations

Feedback/Review Generation Processes

Organic Search Rank Positioning

Amazon PPC

Advertising on Amazon is a powerful way to profitably grow sales performance. More importantly, having the knowledge, technology, and resources to diligently manage and optimize ad performance is key to sustaining long-term profitability.

 

  • Profitable Keyword/search term harvesting techniques & methodologies
  • Analysis of bid management technology used to scale product-level bidding
  • Vetting and implementation of off-Amazon traffic generation opportunities
  • Amazon Marketing Services (AMS) campaign strategy build-out

 

Listing Optimization

Unpacking which search terms are most valuable to a seller’s business as well as monitoring and increasing product discoverability is a core aspect of long-term growth on Amazon.

 

  • Organic listing rank tracking
  • Product content/title analysis and enhancement recommendations
  • Product catalog structuring to tune for product discoverability
  • New Brand Registry program execution

 

FBA product efficiency analysis

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Buy Box ownership evaluation

Feedback/Review Processes

New product launch strategy

Amazon Consulting

CPC provides expertise and support in all aspects of building an e-commerce presence, including general Amazon, e-commerce marketing, and brand growth consulting.

 

“CPC Strategy’s proactive management and professionalism is best-in-class. This level of service is seldom seen in today’s business world.”

– Jeff McRitchie, VP of Marketing | MyBinding

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