The Story: Fulfillment by Amazon (FBA) is arguably the most powerful “lever” a third-party seller can pull to influence sales performance. In 2016, a more costly Q4 fee structure and new programs like Seller Fulfilled Prime make fulfillment strategy a critical component for Amazon sellers entering the holiday season.
The Guide: This guide breaks down how and why FBA should be used, Amazon’s new FBA fee structure, and the merits of the new Seller Fulfilled Prime.
Who It’s For: Any Amazon seller considering or already using FBA
- FBA 101 – Why the program is a big deal and how it works
- How FBA can be implemented to influence product discoverability and buyability
- Breakdown of 2016 FBA fee updates
- Amazon Seller Fulfilled Prime 101