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The 2016 Amazon Virtual Summit

Advanced Strategies & Insights for Professional Marketplace Sellers to Drive Growth in 2016

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The 2016 Amazon Virtual Summit is designed to arm high-volume, professional Amazon sellers with the proven strategies and tactics to effectively grow a profitable brand on the Marketplace.

This year, the focal points will be on how to increase product discoverability on the Amazon SERP, scaling Sponsored Products campaigns, and pricing strategies for private label brands.

The Agenda (more details below):

  • Day 1 – Amazon Search – How to Gain Visibility, Discoverability, and Tracking on New Product Launches
  • Day 2 – Scaling Amazon PPC: How to Apply Innovative Best Practices to Your Sponsored Products Campaigns
  • Day 3 – Winning Pricing Strategies For Private Label Sellers
  • Day 4 – Live Expert Q&A Panel

Note: This event is free for all registrants, but there is a limited number of spots.

Note: We’ll send you the recording & slides

Session Overviews

 


Day 1

Amazon Search – How to Gain Visibility, Discoverability, and Tracking on New Product Launches

Topics Discussed:

  • How the Amazon SERP works
  • What factors influence search position
  • How sponsored ads affect discoverability
  • Utilizing product giveaways to generate conversions
  • How to get product reviews with no sales

Webinar Speakers

Jeff Cohen

Seller Labs | Director of Business Development

Patrick Muir

Amazon Seller & Blogger of the $25k challenge

Day 2

Scaling Amazon PPC: How to Apply Innovative Best Practices to Your Sponsored Products Campaigns

Topics Discussed:

  • Sponsored Products’ role in driving incremental sales growth
  • Evaluating which products to run through Sponsored Products
  • How to optimize both Automatic & Manual Sponsored Product campaigns
  • Utilizing Negative Keywords to refine your target audience & improve SP performance
  • How to fine-tune your keyword match types in SP campaigns

Webinar Speakers

Jeff Coleman

CPC Strategy | Director of Account Management

Rick Backus

CPC Strategy | CEO


Day 3

Winning Pricing Strategies For Private Label Sellers

Topics Discussed:

  • Learn how to optimally price your private label products
  • Build demand for your private label products when there is no competition for the buy box
  • How data science & self-learning algorithms can accurately define a private label pricing strategy
  • Learn how to optimize profits of fast moving private label products
  • Gain insights on managing sales velocity for slow moving products so you can avoid long term storage fees and free up cash tied to stale inventory.

Webinar Speakers

Peter Kearns

Feedvisor | Customer Success Manager

Jeff Coleman

CPC Strategy | Director of Account Management

 

Day 4

Live Q&A Panel Discussion

 

Jeff Coleman

CPC Strategy | Director of Account Management

Jeff Cohen

Seller Labs | Director of Business Development

Peter Kearns

Feedvisor | Customer Success Manager

Patrick Muir

Amazon Seller & Blogger of the $25k challenge

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