CPC Strategy

The 2015 Virtual Summit for
Amazon Sellers

Advanced Strategies and Insights for Professional Marketplace Sellers

3 Video Sessions on Amazon Marketplace Best Practices – OnDemand


Cost: Free for all registrants.

The Virtual Summit for Amazon Sellers is designed to arm professional, large-scale Amazon sellers with advanced, strategic insights that can drive performance on the Marketplace.

The 3-session virtual course series will dive into the foundational elements of Marketplace optimization: driving shoppers to your offers and converting them.

 

The Agenda (more details below):

  • Session 1 – Amazon Optimization: Unpacking the Strategic Levers that Drive Marketplace Performance
  • Session 2 – Amazon Search Secrets: Building a Visible Brand on Amazon
  • Session 3 – Winning the Amazon Buy Box Without Sacrificing Profitability

Fundamentally Enhance Your Approach to the Amazon Marketplace


(Registering will provide access to all 3 sessions)

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Course Breakdown

 


Session 1

Amazon Optimization: Unpacking the Strategic Levers that Drive Marketplace Performance

Topics Discussed:

 

  • How most sellers aren’t taking full advantage of Amazon
  • Driving sessions by increasing product discoverability
  • Generating orders by optimizing product buyability
  • Conducting a catalog analysis to implement the right strategies to key product segments

Course Speakers

Pat Petriello

CPC Strategy | Head of Marketplace Strategy

Rick Backus

CPC Strategy | CEO


Session 2

Amazon Search Secrets: Building a Visible Brand on Amazon

Topics Discussed:

 

  • Why Amazon search matters
  • Factors that influence Amazon search
  • How to improve listings for better search placements & conversions
  • 5 key focus points to improve your products Amazon search position

Course Speakers

Rick Backus

CPC Strategy | CEO

Paul Johnson

Seller Labs | Co-Founder


Session 3

Winning the Amazon Buy Box Without Sacrificing Profitability

Topics Discussed:

 

  • Deep dive of the Amazon Buy Box and its importance to Amazon sellers
  • Breaking down the variables that determine Buy Box ownership
  • How to use the metrics within Seller Central to your best advantage
  • Analyzing the techniques being used by the top Buy Box winners today

Course Speakers

Rick Backus

CPC Strategy | CEO

Shmuli Goldberg

Seller Labs | Co-Founder

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